Eircom is set to launch a TV service, making it the first television and telecom operator in Ireland to offer so-called 'quadplay' - landline, mobile, TV and broadband.
The service, called eVision, will be available from tomorrow to 500,000 homes in 25 counties where its fibre broadband service is available.
The basic product will be offered at €10 a month for 34 channels, including the main Irish channels.
Further channel packs can be bolted onto the basic offering, for extra fees.
A basic quadplay bundle including fibre broadband, 4G mobile, eVision and a landline service will cost users €70 a month.
The new TV service has already been trialled in 600 homes around the country.
UPC - which already offers TV, broadband and landline services in the Irish market - has said it is planning a mobile offering, which would make it also a quadplay provider.
The company also announced a range of packages that would offer some of its services at a lower price.
Competition in the TV and telecoms market has become fierce in recent months following Sky's entry into the broadband market, Eircom's launch of 4G and fibre broadband and UPC's roll out of interactive TV service 'Horizon'.