Coca-Cola remains Ireland's biggest selling brand

Monday 26 August 2013 15.12
Coca-Cola tops Checkout's Top 100 brands report again
Coca-Cola tops Checkout's Top 100 brands report again

Coca-Cola is the biggest selling brand in the Irish grocery market for the ninth year in a row.

The Checkout top 100 brands report from Checkout magazine and Nielsen puts dairy company Avonmore in second place with Brennan's Bread coming in third.

Lucozade comes in at fourth position, while Cadburys' Dairy Milk re-enters the top five, knocking Tayto down to number six. 7Up, Jacobs, Walkers and Danone complete the top ten.

The annual Checkout Top 100, produced in association with Nielsen, is the most definitive list of the biggest selling brands in the Irish grocery industry by value sales. 

It uses MarketTrack and Scantrack data to get a full read of sales in the supermarkets, convenience stores, discounters and independent shops.

Checkout also notes the big movers in this year's list, with Innocent rising 23 places since last year to sit in 30th position. Yogurt brand Muller rises six place to 20th, while Glenisk rises 13 places to 39th.

Pringles moves up 11 places to 34th place following its takeover by Kelloggs last year. The brand is actually the best performing brand in the Kelloggs's portfolio, ahead of Special K at 78th place and Cork Flakes at 79th place, Checkout noted.

Today's list also shows that the frozen ready meals (meat) category dropped 11 places to 89 after the horsemeat scandal earlier this year.

The Top 100 Brands illustrates which brands have been able to best navigate an increasingly challenging grocery landscape, where value for money and ‘shopping around’ are key, according to Stephen Wynne-Jones, Checkout editor.

“Consumers are shopping around more than ever before, an indication of how competitive the market is for the big retail players,” he said.

“For many of Ireland’s leading brands, the focus is not only on growing market share, but also on how to retain their brand equity in an increasingly crowded and value-hungry marketplace. Ireland’s most successful brands, as outlined in the Checkout Top 100, have managed to strike that balance; offering value, innovation and new product development to consumers, while also reinforcing their unique brand qualities,'' he add