Europe's largest regional airline Flybe Group said it named Saad Hammad, a former executive at rival easyJet and Air Berlin, as its chief executive officer with effect from August 1.

Hammad was the chief commercial officer at British low-cost carrier easyJet from October 2005 to April 2009.

He also served as a non-executive director of Air Berlin, the second largest airline in Germany, between May 2011 and October 2012.

Jim French, currently chairman and chief executive officer of Flybe, will become non-executive chairman from August 1, the struggling British carrier said in a statement.

Last month, Flybe reported a bigger full-year loss, after a turbulent year of battling soaring fuel costs, falling passenger counts and higher airport charges, particularly in London.