YouTube launches trial scheme for pay channels

Friday 10 May 2013 11.44
YouTube launches trial scheme for paid channels
YouTube launches trial scheme for paid channels

YouTube has joined Netflix, Hulu and Amazon in offering subscription-based alternatives to traditional pay-TV, by launching overnight a trial scheme for paid channels.

YouTube, which is owned by Google, said the move will help content creators to earn revenue for their creativity.

Google bought YouTube in 2006 for $1.65 billion. About one billion people around the world use the service every month.

The 30 channels include National Geographic Kids, Acorn - which provides episodes from several British TV series - and Fix My Hog Premium, which is aimed at Harley Davidson motorcycle enthusiasts.

Another channel is Big Think Mentor, from bigthink.com - an education channel focussed on lifelong learning.

"This is just the beginning," said Malik Ducard, YouTube's director of content partnerships. The site plans to roll out a way for a broad number of partners to launch pay channels on their own soon.

YouTube will keep slightly less than half of the revenue generated by the subscriptions.