Mobile company O2 Ireland says it has no plans to reduce the price consumers pay to buy an Apple iPhone.

The UK arm of the company has announced that it is reducing the price of the 8 gigabyte model of the phone by £100 sterling until June 1.

The reductions mean that - with current exchange rates -  the phone now costs €209 in the North and €399 in the Republic.

O2 Ireland says that, while there are no plans to offer similar incentives to people in the Republic, the price of the devices is under constant review.

A spokesman for the company would not disclose how many people had signed up to use iPhones since they were launched in March. But he said sales had been excellent and there had been a good customer reaction to the product. O2 says 'footfall' in its Irish stores doubled on the weekend the devices were launched.