Coca-Cola remains Ireland's number one grocery brandWednesday 03 September 2014 16.46
Coca-Cola has held on its position as Ireland’s biggest selling grocery brand following a survey produced by Checkout magazine.
The survey, which lists the 100 most popular brands in terms of sales in supermarkets, convenience stores, and at garage forecourts, is seen as the most accurate barometer of brand popularity in the Irish market.
Avonmore Milk and Brennans Bread's position as long-term favourites with Irish consumers has also been reinforced as they held on to second and third positions respectively.
The survey also highlighted the consistency of Irish consumers, with only one new entry to the top ten this year – Pampers.
Stephen Wynne-Jones, editor of Checkout magazine said that, “while many consumers remain focused on value and shopping around in search of the best deals, brand owners are continuously investing in new product development and innovation in order to drive purchase.”
A number of Irish brands have risen in this years list, including Pat The Baker which has risen eight places to 17; Ballygowan up nine places to 31; Glenisk up six places to 33; Flahavan’s up four places to 55; Cully & Sully up 11 places to 80 and Clonakilty up 11 places to 87.
The survey also looks at the largest selling categories across the grocery sector, with confectionery the most popular area, followed by milk, bread, carbonated soft drinks, and biscuits.
The top 20 grocery brands in Ireland according to the survey are:
- Cadbury Dairy Milk
- Wrigley’s Extra
- Irish Pride
- Pat The Baker