A Co Mayo-based satellite television station has said it will create 150 jobs when it extends broadcasting hours next month.
Irish TV will broadcast to Europe and the United States from 1 May.
The station currently offers programming online, as well as weekly satellite transmissions.
It plans to recruit staff across the country in a €15m expansion.
The station said it will have three people working in each county to generate content.
In addition, 34 people will be employed at its Westport headquarters.
A further 20 staff will be based at offices in Northern Ireland, in Britain and in the US.
The station will transmit six hours of its own content each evening.
It will be available on Freesat and Sky packages in Europe and will be carried on the Public Broadcasting Service (PBS) platform in the US.
Irish TV says it will focus on issues of interest to local communities around the country, as well as reaching out to Irish people living abroad.
Irish TV was founded by Mayo entrepreneurs Pierce O'Reilly and Mairéad Ní Mhaoilchiaráin.
The company's chairman is Mayo-born multi-millionaire John Griffin, who recently sold the UK's largest minicab service, Addison Lee, for €360m.
Irish TV says each of the 32 counties will have its own half-hour County Matters show once a week.
"The theme of the County Matters shows is simple - Irish rural life is unique, with its own cultures, traditions and events. At the heart of these events are people, and wherever people gather, we'll be there," said Mr O'Reilly.
"Three people will be employed in each county in production, presentation and commercial positions on the County Matters shows, while an initial 34 staff will be based at Irish TV headquarters in Westport, with a further five in our northern office in Donaghmore, Tyrone."