Irish app shortlisted for prestigious Webby Award

Monday 14 April 2014 10.10
Life in the Womb was developed in Dublin
Life in the Womb was developed in Dublin

An app produced in Ireland, which tells the story of a baby's development through the 40 weeks of pregnancy, has been nominated for an award at what is considered the Oscars of the web.

Life in the Womb, built by The Science Picture Company, has been nominated in the best Mobile & Apps: Education & Reference category at this year's Webby Awards.

Described as the internet's highest honour by the New York Times, the Webbys celebrate the best offerings on the web over the previous year.

More than 11,000 entries were made into this year's awards, from over 60 countries.

Developed in Dublin, Life in the Womb uses illustrations, animations and interactive 3D features to show how a baby grows in the womb.

The app was produced in collaboration with Redwind Software and in consultation with The National Maternity Hospital and University College Dublin by a team of artists, programmers, doctors and writers.

Other companies nominated in the category include Disney Interactive and Scholastic Learning.

As a nominee, Life in the Womb is also eligible to win a Webby People's Voice Award, which is voted for online by fans across the globe.

From now until 24 April fans of the app can cast their votes at http://tinyurl.com/kg9csy6.

The winners will be announced on 29 April, with the prizes awarded at a ceremony on 19 May in New York, where speeches must be just five words.

Founded in 2008 by Eoin Winston and Michael Grant, The Science Picture Company is located in Dublin 2.

It specialises in producing medical and scientific 3D illustrations and animations for medical device, bio-tech and pharmaceutical companies as well as third-level institutions.