Italian Minister criticises the use of Michelangelo's 'David' in gun advert

Sunday 09 March 2014 08.54
A legal warning has been issued ordering all copies of the image to be withdrawn
A legal warning has been issued ordering all copies of the image to be withdrawn

Italy's Culture Minister has called for a US gun dealer to withdraw an advertisement using an image of Michelangelo's 'David' which shows the statue holding a bolt-action rifle.

"The image of David, armed, offends and infringes the law. We will take action against the American company so that it immediately withdraws its (advertising) campaign," Dario Franceschini tweeted.

His comments come after the Historical Heritage and Fine Arts Board in Florence condemned the image by Illinois-based ArmaLite, which uses Michelangelo's statue to promote the rifle with the tagline "a work of art".

Curator Cristina Acidini has issued a legal warning telling ArmaLite to immediately withdraw all images Italy deems distort the Renaissance masterpiece.

Italy claims copyright over any images of 'David', preserved since 1873 in the Accademia Gallery in Florence.

The government says that anyone wishing to commercially use a picture of the statue must receive legal authorisation and pay a fee, which ArmaLite had not done.

"The law says that the aesthetic value of the work cannot be distorted," Angelo Tartuferi, director of the Accademia, was quoted by the Repubblica newspaper as saying.

"In this case, not only is the choice in bad taste but also completely illegal."