Eircom is to launch a TV service, making it the first television and telecom operator in Ireland to offer so-called quadplay - landline, mobile, TV, and broadband services.
The service, called eVision, will be available from tomorrow to 500,000 homes in the 25 counties where Eircom's fibre broadband service is available.
The basic product will be offered at €10 a month for 34 channels, including the main Irish channels.
Further channel packs can be bolted onto the basic offering, for extra fees.
A basic quadplay bundle including fibre broadband, 4G mobile, eVision and a landline service will cost users €70 a month.
The new TV service has already been trialled in 600 homes around the country.
UPC, which already offers TV, broadband and landline services in the Irish market, has said it is planning a mobile offering, which would also make it a quadplay provider.
Competition in the TV and telecoms market has become intense in recent months following Sky's entry into the broadband market, the launch by eircom of 4G and fibre broadband and the roll out by UPC of its Horizon interactive TV service.
Minister for Communications Pat Rabbitte said the expansion was an example of good investment.
“This innovation should provide more choice for TV consumers, more competition driving down prices and a boost in demand for broadband services that are becoming available."