Salesforce.com has announced that it is creating 100 jobs in Dublin.

The positions are based at the company’s new office in the south of the city.

The firm is the largest provider of customer relationship management software in the world.

The jobs will be in the areas of sales, marketing, IT and customer support.

It is hoped the new positions will be filled by the end of the year.

Salesforce.com already employs 500 people in Ireland.