Graphic new warnings for cigarette packages

Friday 01 February 2013 23.14
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The images show negative health outcomes linked with smoking
The images show negative health outcomes linked with smoking
It is hoped that smokers will consider quitting
It is hoped that smokers will consider quitting
The warnings follow other measures in recent years to try to discourage smoking
The warnings follow other measures in recent years to try to discourage smoking
James Reilly said he hopes smokers will be shocked into quitting
James Reilly said he hopes smokers will be shocked into quitting

All cigarette packets produced for the Irish market will now carry graphic photographs with a strong health warning.

The images depict the negative health impacts associated with smoking.

The warnings follow other legislative measures to tackle smoking in recent years, including the ban on the display and advertising of tobacco products in shops.

Minister for Health James Reilly said he hopes the pictures will shock smokers into quitting and prevent young people from taking up the habit.

The Irish Heart Foundation welcomed the move, saying that smoking remains the number one preventable cause of death in Ireland and worldwide.

It said the tobacco industry has invested vast sums on brand imagery to target young people and that 78% of smokers take up the habit before the age of 18.

Some 12% of 9-18-year-olds, up to 60,000 young people, currently smoke in Ireland, according to the foundation.

It also urged the Government to follow the example of Australia and to introduce plain packets as quickly as possible.

Smokers' group Forest Eireann has criticised the new picture health warnings.

Spokesman John Mallon said: "Smokers know the risks. The pictures are unnecessarily intrusive, gratuitously offensive, and yet another example of smokers being singled out for special attention."

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