Irish Daily Mail launched today

Monday 06 February 2006 22.28
Irish Daily Mail launched today

The Irish Daily Mail was launched nationwide today.

The paper is being given away free on its first day as a promotional measure, and will cost 30 cent for the rest of this week.

Executive Editor Paul Drury, speaking on RTÉ Radio, would not say what the paper would cost after that but said it would be 'aggressively priced'.

The publication describes itself as a modern newspaper for a modern Ireland and will have an initial print run of 200,000 copies.

This is the latest in a run of investments into the Irish market by Associated Newspapers.

The British newspaper group already publishes Ireland on Sunday and, in October last year, it launched a Dublin edition of its commuter freesheet, Metro.