Business: Telecom Éireann to be officially renamed Eircom

Thursday 02 September 1999 18.58
Business: Telecom Éireann to be officially renamed Eircom

Telecom Éireann is to be officially renamed Eircom next week, following its successful stock market flotation in June. The company will spend £6.5m promoting the name change and putting the new logo on its phone boxes, vans and offices around the country. Group chief executive Alfie Kane said that the new corporate identity would reflect the changes in the company as well as its Irishness and heritage.