Audi flagship showroom

Audi Ireland has launched its first dedicated Audi Centre, stating its intent to develop Audi further in the Irish market.

The centre in Ballsbridge, Dublin is part of a five-year investment plan by Audi in Ireland which highlights the company's drive to become the number one prestige car brand in Ireland by 2015.

Audi has also announced plans to significantly expand its model range and undertake a comprehensive restructure of its franchise retail network with a collective investment of €80m over the next three years, resulting in a nationwide network of 14 dedicated, full-time dealerships and increasing staff numbers at retail level from the current 35 to over 150.

Last week Audi hosted an exclusive VIP launch to showcase the new showroom and also unveil the new Audi A8 to the distinguished guests.

The event featured a special performance from world famous Chinese pianist and global Audi ambassador Lang Lang.

The Audi Centre launch highlights the ambitious growth strategy that Audi Ireland is embarking upon.

Audi Ireland plans to build on what was a successful 2009, which saw the company expand its market share in Ireland from 3.3% to 4.2% despite a major contraction in luxury car sales.

Over the next few years Audi's product range will expand from 34 to 42 models.

As part of the expansion strategy, Audi Ireland also plans to completely restructure its dealer network to improve capacity and service levels.