RTÉ Policy on Clashing

Our clash policy is in the interest of both clients and RTÉ and is an essential part of the efficient management of the business overall.

Insurance Category
RTÉ is increasing the number of categories under which insurance products can be classified. Insurance Categories will be as follows:

  • General Insurance – Brand or multiple products being advertised
  • Insurance Brokers
  • Health Insurance
  • Motor Insurance
  • Home Insurance
  • Pet Insurance
  • Travel Insurance
  • Life Insurance

  • Going forward, General Insurance will clash with Health, Motor, Home, Pet, Travel & Life Insurance. No other Categories will clash with each other. To ensure that this operates successfully, it is vital that RTÉ is supplied, at booking stage, with accurate information with regard to what product is being advertised, as per the list above. If inaccurate information is supplied, at booking stage, RTÉ reserves the right to amend the Clash Category.

    RTÉ's policy on clashing is as follows:
    1. It is a 'gentleman's' agreement' and not covered by legislation, code or contracts
    2. Clashes should only take place at product level and not at Advertiser level

    What this means is that in the Telecoms Sector – Broadband Clashes with Broadband, Mobile Phone with Mobile Phone and Landline with Landline. Clashes should not be at Brand level i.e. Vodafone Broadband clashing with Meteor Mobile Phone etc.

    Going forward we will continue with the current policy of clashing at product level with the proviso that in the case of a mobile service provider the 'product' is the mobile service provided.

    Handset manufacturers will continue to clash with each other and will not clash with mobile service providers, even if the mobile service provider is promoting handsets.

    Where a client enters into different markets, the onus is on the client or the agent to inform RTÉ well in advance and make any requests in relation to their new product offering.

    The policy applies to all product categories.

    Thank you for your co-operation.