With the deadline for Analogue switch off looming in 2012, most television households in Ireland have adopted digital as their primary reception mode. Figures from Nielsen's September 2011 Establishment Survey reveal 75% of all households are now digital, compared to 69% this time last year.
Read the full report on How Time-Shifted Viewing has developed since September 2010, when measurement began on the TAM Ireland Panel
The average adult watched TV for 3 hours and 23 minutes daily in 2010. This was an increase of 4% compared to 2009, making it the third year in a row that TV viewing levels among Irish Adults increased compared to the previous year. Viewing levels are now higher than at any stage over the past decade with average daily viewing levels 10% higher last year than they were in the year 2000. Both Men and Women are now watching more TV compared to that year… their average daily viewing in 2010 show increases of 11% and 9% respectively compared to 2000.
This demonstrates the enduring strength of Television as a medium despite the growth in internet usage & mobile technologies over the past number of years. In fact, technological changes have driven viewing levels up as audiences with digital offerings can now watch a wider variety of channels and those with PVR technology in their homes can watch programmes at a time that suits them.
In 2010, Adults watched RTÉ Television for 1 hour and 10 minutes daily on average, 44 minutes more than our nearest competitor.
Source for all viewing figures: TAM Ireland Ltd / Nielsen TAM / Average Minutes Per Person
In the links below, you can access charts on TV viewing levels from 1999 - 2009 for Adults, Men, Women and Housekeepers.