2012 - A Year in Television



TV Viewing

The average Irish Adult watched Television for 3 hours and 35 minutes daily in 2012. Adults aged 15-34 increased their viewing on 2011, watching for an average of 2 hours and 54 minutes every day. Housekeepers with children watched 5% more TV than the average Adult, clocking up a daily average of 3 hours and 45 minutes.

Despite an increase in the level of PVRs in Irish TV households in 2012, the vast majority of TV viewing was still live. Live viewing made up 92% of all TV viewing among Irish Adults last year.

This demonstrates the enduring strength of Television as a medium despite the growth in internet usage & mobile technologies over the past number of years. In fact, technological changes have driven viewing levels up as audiences with digital offerings can now watch a wider variety of channels and those with PVR technology in their homes can watch programmes at a time that suits them.

Irish Adults spent an average of 1 hour and 7 minutes watching RTÉ Television daily in 2012, 94% of which was live. Daily viewing levels to RTÉ were highest in January and February, closely followed by June, which was driven by our extensive coverage of the Euro 2012 tournament. Average viewing to RTÉ in June 2012 was higher than any year since 2006, which was a World Cup year.

Source for all viewing figures: TAM Ireland Ltd / Nielsen TAM / Average Minutes Per Person


TV Viewing Trended Data, 2002-2012

In the link below, you can access charts on TV viewing levels over the past 10 years from 2002 - 2012 for Adults, Adults 15-34, Men, Women and Housekeepers.

TV Viewing graphs, 2002-2012 (PDF Format)



Time-Shifted Viewing

Click here for a Nielsen report on time-shifted viewing and the Irish TV landscape issued in December 2011