TV Effectiveness

TV Vox Pop: The Effectiveness of TV

RTÉ TV Sales went out onto the streets with our camera to hear what the general public think of TV advertising. This short video reveals some very interesting insights into viewing habits, viewing preferences & what TV ads mean to our audiences.Have a Look!



Research Study: The Effectiveness of TV

RTÉ Television Sales commissioned a qualitative research study with Behaviour & Attitudes using an initial preparatory media consumption diary exercise to gauge consumer insights into the perceived strengths of TV as an Advertising Medium.

Please click here for a summary of the research findings: Download TV Effectiveness Study here