RTÉ Sports Coverage


RTÉ Television commissioned Behaviour & Attitudes to conduct a qualitative study into Irish viewers' attitudes towards sports coverage and in particular to RTÉ GAA coverage. The research study was carried out via a series of focus group discussions.

As might be expected, TV was by far the most likely medium to be mentioned for Sports coverage, capturing as it does the overall experience, encompassing auditory and visual, commentary and analysis, angles and replays, as well as the excitement and passion of the big occasion in full scale.

Click here to download a summary of the research study