Brand Essence

Are all ratings equal?

No! A rating in a particular programme can deliver different values to a rating in another programme

Our Brand Essence research, conducted by Behaviour & Attitudes, sets out to illustrate that RTÉ programmes offer an environment, through a broad range of programmes that can heighten brand values and thereby increase the effectiveness of an advertising campaign.

To read a summary of the research study, which was shortlisted for the All Ireland Marketing Awards 2009, please download the following link: