Case Studies

Aquafresh & TV Effectiveness

This case study deals with the recent launch of Aquafresh Foam Impact. The launch was the focus of a major marketing drive though the line including new TV advertising and outdoor activity

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Rabodirect & TV Effectiveness

RaboDirect, Ireland's first internet only bank launched on the 3rd of May 2005. This case study deals with the effectiveness of the launch and how advertising on RTÉ Television was an important part of developing brand awareness for RaboDirect's target market.

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