Latest News

Electric Ireland hail RTÉ's role in 'Best Sponsorship in Europe" award win

Pictured at the award ceremony are: Dominic Lyle, Director General of EACA, the European Association for Communications Agencies with Lisa Browne, Head of Marketing & Sponsorship, Electric Ireland

Electric Ireland picked up the prestigious European Sponsorship Association award for "Best Sponsorship in Europe" for its sponsorship of Team Ireland in the 2012 London Olympics. Electric Ireland had been nominated to represent Ireland by the Irish Marketing Institute after winning the Best sports sponsorship award in Ireland.

Seven other countries were short listed including; France (Rugby by Ratp); Germany (Vodafone for 'The Voice'); Germany (Mercedes Benz & Football); UK (Sky Great Britain Cycling)

This is the biggest most prestigious award in sponsorship in Europe. Judges commented that it was an outstanding example of how to do things well and how Electric Ireland showcased the talents of young athletes in the quest for Olympic glory in an interesting real and human way.

RTÉ helped bring the sponsorship to life via a series of bespoke 15 Second 'Stings' which featured the athletes. These were produced by RTÉ Commercial Studios and aired in targeted peak time slots on RTÉ One.

Lisa Browne, Head of Marketing, Electric Ireland commented "RTÉ played a big role in making our sponsorship such a great success with the production of the fabulous stings featuring the Irish Athletes"

A sample of one of the stings can be viewed here

Advertising: An Engine For Economic Growth

Pictured at the laucnh from L-R are: Cain O Mongain (Google), Ana Aguilar (Deloitte), Alan Cox (Core Media) & Willie O'Reilly (RTÉ)

Pat Rabbitte TD, Minister for Communications, Energy & Natural Resources today (Wednesday, November 6, 2013) launched an innovative and groundbreaking report carried out by Deloitte on the impact to the Irish economy of the Advertising Industry. The Report, entitled Advertising: An engine for economic growth, is the first of its kind in Ireland to quantify and detail the multi-faceted and enormous impact the advertising industry has from job creation to supporting innovation and stimulating competition.

The Report was sponsored by Core Media, Google, Independent News and Media (INM) and RTÉ.

Key Findings:

• Advertising contributes €5.3 billion to Irish GNP

• €1 spent on advertising generates on average €5.7 to Irish GNP

• Advertising supports 30,000 jobs

• 7,000 employed directly in advertising activities in 2012

• Advertising provides 38% of all Irish media revenues

• €938 million was spent on advertising media placement in Ireland in 2012

• €8.3bn in offline sales estimated to be researched on advertising funded websites prior to offline purchase

The Report was launched at an event in the Mansion House and detailed how the approximately €1bn invested by the advertising and marketing industry provided vital funds to the Irish media, enabling its fundamental contribution to society and culture. The Report also highlighted several case studies which illustrated how advertising had helped safety awareness campaigns, bolstered broadband penetration, supported exports and could stimulate social change.

The Report also explained how Advertising stimulated competition by supporting innovation and differentiation, through the advertising of prices, or by helping raise awareness of their products.



Alan Cox, CEO of Core Media said;
"Up to now, little has been known about advertising's role as a stimulant for economic growth through its capacity to drive demand, spread innovation and foster competition. This report on advertising's impact on the Irish economy provides a valuable contribution to understanding the industry's role in the economy.

"The key finding from this study tells a remarkable story about the Irish advertising and marketing industry; on average €1 spent on advertising is estimated to generate €5.7 in our economy. This phenomenal finding is based on rigorous and complex econometric analysis, conducted by Deloitte, and described in this report.

"We request that policy makers take note of the disproportionate impact our industry has on the economic performance of this country, and we ask Government to consider the benefits that would accrue from a programme which incentivises and encourages businesses to invest in advertising in order to grow demand and employment in Ireland."

Back To Top

Dulux to sponsor RTÉ's New Series The Design Doctors

Group Photo L to R on location with The Design Doctors : Jenna Guy – Mediacom, Presenters Catherine Crowe & Denise O'Connor, Gerry McGuinness – RTÉ Sponsorship, Maria Flood, Brand Manager Dulux

Dulux to sponsor RTÉ's New Series The Design Doctors from Thursday 5th September, RTÉ One at 8.30pm for Six Episodes, the package includes stings around the show with helpful tips on how to transform your home through Dulux.ie.

The Design Doctors are Denise O'Connor and Catherine Crowe, top architects and interior designers who will show us how we can fall back in love with our homes. Every day they see how bad design really does impact on our quality of life and they're on a mission to use clever, practical and surprising ways to give us happier lives at home.

Judith Byrne, Senior Brand Manager with Dulux Paints,
"The Design Doctors succeeds brilliantly in showing people how simple and clever redesign can easily transform their home and more importantly transform the way they live and feel. A well designed home doesn't necessarily mean spending lots of money. Denise and Catherine demonstrate that an injection of colour, using smart ways to optimize the space you have, combined with some imagination can make all the difference."

Gerry McGuinness, Sponsorship Manager RTÉ Television
"RTÉ and Dulux have partnered on television programmes in the past. This new and exciting series will see Dulux continue to associate with quality lifestyle programming on RTÉ One. The Design Doctors will share clever tips on design and decorating so that viewers will once again fall in love with where they live. Dulux offers so much choice in this process so RTÉ is delighted that the series has such an appropriate sponsor".

Back To Top

Sky Broadband Announced As The New Late Late Show Sponsor

Group Photo (L-R) Mark Anderson, Sales & Marketing Director, JD Buckley, Managing Director, Sky Ireland, Geraldine O'Leary & Gerry McGuinnes & Ryan Tubridy, RTÉ and Michael Markey, Head of Brand Marketing, Sky Ireland.

Sky Broadband will be the new sponsor of The Late Late Show. This sponsorship will begin when Ryan Tubridy returns to host the 52nd season of the iconic show on Friday 6th September at 9:35pm on RTÉ One. An average of 626,000* viewers watched the show last season with The Late Late Toy Show** being the most watched TV programme in 2012.

The sponsorship package includes stings around The Late Late Show and an online presence which will enable Sky Broadband to raise awareness of its unlimited offering and further establish it as the only nationwide triple play provider in Ireland.

JD Buckley, Sky Ireland's Managing Director, said:
"As the fastest growing broadband and telephony provider in Ireland, we're pleased to be partnering with RTÉ at such an exciting time for Sky Broadband. Now as Ireland's only nationwide triple-play provider, this sponsorship will provide strong reach for the value message of Sky's campaign – encouraging consumers to demand more from their broadband and noting that Sky Broadband Unlimited customers enjoy absolutely no data usage caps."

Geraldine O'Leary, Commercial Director, RTÉ Television said:
"It is exciting to think that Sky Broadband, relatively new to the market-place, is partnering with the most successful and longest-running chat show, The Late Late Show, as the brand new sponsor for the coming series. This partnership is a great endorsement of RTÉ One's output and its powerful audience reach and we're delighted to welcome Sky Broadband on board." Mark Anderson, Director of Sales and Marketing, Sky Ireland said:
"Sky Broadband's sponsorship of The Late Late Show represents an exciting evolution of our marketing campaign since Pierce Brosnan first announced the arrival of Sky Broadband to Irish consumers in April. Our decision to sponsor The Late Late Show underlines the value we place on national broadcast sponsorship as a key part of our marketing mix and an effective way of amplifying our messages to key audiences."

Back To Top


New RTÉ TV Sales Ad Campaign

RTÉ Television Sales launches a new campaign on Tuesday June 4th to promote the reach and return of investment of advertising on RTÉ Television. The 30 second TV commercial entitled 'Hands' was produced by Gavin McAuliffe of RTÉ Commercial Studios and features stand-up comedian Kevin McGahern. The commercial is aimed at SMEs and promotes RTÉ Television's audience pulling power, and its comparatively low Cost Per Thousand.

Back To Top


In-Vision A TV First for RTÉ and Betfair

RTÉ Television and Betfair today announced a two year exclusive deal which will see the betting company run their TV adverts 'In-Vision' across 46 days of televised Irish racing on the national broadcaster until 2014.

The adverts, which air during the program itself, first appeared on screen during the recent Leopardstown Christmas Festival and are a first for an advertiser on RTÉ Television. The activity will cover all RTÉ Racing television coverage including major festivals in Punchestown and Galway plus the Irish Classics from the Curragh during the Flat Season.

Betfair Spokesman Barry Orr commented today:
"Placement on TV is becoming increasingly important and In-Vision gives us the edge over our competitors by placing our message in the closest possible position before the race starts. By pioneering this innovative format in the Irish market we're confident that Betfair's unique proposition can achieve the desired cut through and ensure greater resonance with our target audience''

Dermot Rigley, Cross Media Manager, RTÉ Sport commented
"This was a significant milestone for advertising in Ireland and an exciting innovation and a first for RTÉ to launch split screen or 'In Vision' commercials within a programme. The viewer is more receptive to ads in shorter breaks. As well as maintaining viewership through the break, this type of innovation is shown to increase the 'likeability' and viewing experience to ad breaks all of which can lead to effective cut through for the advertiser on RTÉ"

Marc Tanguy of MediaVest said
"As an agency MediaVest are consistently looking to pioneer fresh and innovative media platforms that can achieve cut through for our clients in an increasingly cluttered environment. In-Vision is a perfect example of this. We are bringing a unique TV format to the Irish market for the very first time and we are confident that it will give Betfair the edge over their competitors by achieving greater resonance with the target audience".

Back To Top


Bank of Ireland's All About Business site and Dragons' Den Campaign
scoops three eircom Spiders!

At eircom Spiders', Bank of Ireland's All About Business scooped three awards including the overall Grand Prix. The Grand Prix rounded off a hat trick of wins for Bank of Ireland who's SME and entrepreneurial portal All About Business won the Financial Services category, Best Campaign for their Dragons' Den sponsorship activation with the latter also picking up the Grand Prix.

The Dragons' Den activation included Ireland's first live Simulcast game for the show (the Sixth Dragon) which viewers could play on desktop and mobile, as the television show was broadcast on RTÉ. Viewers could play along at home, opting in or out of deals, equity percentages and were awarded points if the Dragons' made similar decisions. The game was also integrated with Facebook and AllAboutBusiness.ie website allowing fans to share game information and access valuable SME & Entrepreneurial content.

Speaking about the Dragons' Den game Carolan Lennon Chair of the Judging Panel said "We absolutely loved that, we thought it was really clever, really innovative and I think it's something that we'll see more shows doing going forward".

The All About Business portal, from Bank of Ireland, won the Financial Services category. All About Business supports the crucial work of the SME community by providing key resources: information, education, financial advice and networking opportunities. Online, the bank does this through the 'All About Business' website. It's the fastest-growing online SME community in Ireland featuring dynamic, exclusive interactive content. The site also leverages other sponsorships, including the bank's own National Enterprise Week, to curate 'buzz' surrounding events and allow SMEs to 'own' the dialogue.

Watch the official Eircom Spiders Grand Prix video here

Back To Top


Emirates Airline announced as sponsor of RTÉ's MasterChef Ireland

Pictured at the MasterChef sponsorship announcement were (L-R): Glen Killane, Managing Director, RTÉ Television; Nick Munier, Masterchef Judge; Dermot Rigley, Cross-Media Manager, RTÉ; Tim Clark, President, Emirates Airline; Eddie Doyle, Commissioning Editor, RTÉ Two; Dylan McGrath, Masterchef Judge; Geraldine O'Leary, Commercial Director, RTÉ Television; Tonyia Dowling, Assistant Commissioning Editor, RTÉ Two; Larry Bass, CEO, Shinawil.

Emirates put the spotlight on its catering capabilities as it announced its newest sponsorship in Ireland.
Emirates has been unveiled as the sole sponsor of RTÉ's MasterChef Ireland, ahead of the much-anticipated return of the award-winning culinary programme to TV screens on RTÉ Two in October.

Once again, successful MasterChef applicants will attempt to impress Michelin-starred chef Dylan McGrath and top restaurateur Nick Munier, while being put through a series of intense and highly pressurised tasks and challenges, which will test their culinary skills to the limit.

Tim Clark, President, Emirates Airline said,
"Our sponsorship of MasterChef is a great way to directly involve our brand with a spirited, culinary competition of an extraordinary calibre. "At Emirates we offer all of our customers a unique experience on board and our award-winning cuisine is an integral part of this overall experience, whether in the air or on the ground in our Business Lounges. Our catering team prepares and serves 115,000 fresh meals every day, ensuring that we provide a choice of menus to cater for all of our international customers and their different tastes and requirements. We like to think that we know a thing or two about fine food, so this is a really strong partnership for Emirates."

Glen Killane, Managing Director of Television at RTÉ also welcomed the announcement, saying,
"I'm delighted that Emirates has come on board as the title sponsor to the hugely successful MasterChef Ireland which returns to our screens on RTÉ Two in October. The Emirates brand is synonymous with superlative standards, as is MasterChef Ireland, so we are delighted to have been able to bring together two such high-end brands in this partnership."

A real ratings success story for RTÉ Two, MasterChef Ireland was gobbled up by Irish viewers when it first aired last autumn, attracting an average of over a quarter of a million viewers per episode. It also received four Irish Film & TV Awards (IFTA) nominations, including best director for Lynda McQuaid and best entertainment programme for Larry Bass of ShinAwil, the production company behind the programme. This year, the new series will run from October to December on RTÉ Two.

In addition to adverts throughout all programmes, pre-rolls, mid-rolls and website banners, the sponsorship deal will include an Emirates-dedicated task, challenging contestants to prepare and cook a First Class meal with produce that will work at altitude. This is a first for the programme and an intriguing task for the participants.

The Emirates judges will be Tim Clark, President, Emirates Airline and Robin Padgett, Vice President, Aircraft Catering. Tim Clark appears in an episode entitled 'The Chefs Table' where he will join seven, highly acclaimed Michelin-starred Irish chefs in judging a group of four finalists in highly pressurised conditions. Mr Clark was in Dublin this weekend to film the episode.

Back To Top

RTÉ Sport wins UEFA Champions League Rights

RTÉ Sport announced today (30th April, 2012) that it has retained the rights to broadcast the Champions League on Wednesday nights from September 2012 until 2015.
RTÉ has secured the premium package of exclusive Irish terrestrial rights to Wednesday night matches with exclusive coverage of the UEFA Champions League Final and the UEFA Super Cup, amounting to eighteen live matches on RTÉ Two and RTÉ Two HD per season. Wednesday night highlights and a weekly magazine programme are also part of the package. Coverage on RTÉ.ie will include live simulcasts plus clip rights of Wednesday night matches with rights secured for coverage on RTÉ.ie mobile also.

Ryle Nugent, Group Head of Sport, RTÉ, said today:
"We are delighted to have been able to secure these rights in the current difficult financial climate in line with our policy of significantly reducing sports rights costs. We're particularly delighted to be able to continue to deliver UEFA Champions League live coverage to fans in Ireland until 2015. In an increasingly competitive climate securing the premium package for Wednesday night matches is a significant coup for a public service broadcaster.
This is good news for Irish sports fans and means that all Champions League first choice matches continue to be free for Irish audiences for the next three years. It also means that RTÉ Sport will be able to continue to bring our viewers top quality coverage of Wednesday night matches, including the final, with our hugely popular team of pundits and presenters.
And the good news continues with an unbeatable summer of sport on RTÉ with the GAA Hurling and Football Championships, Euro 2012, the European Athletics Championships, racing from Galway, Leopardstown and the Curragh, the Irish Open, the Horse Show and the Olympics and Paralympics 2012 - all on RTÉ throughout this summer."

 

Back To Top