Costs

TV universe figures tell us how many people there are available to watch TV at any time in Ireland. Nielsen Television Audience Measurement release updated universe figures three times a year, broken down by demographic profile.

Please note the final three trading audiences (Adults 18-34; Men 18-34 & Women 18-34) are not open for general trading and apply to the alcohol category only

Important Note:

AGB Nielsen will be conducting the Establishment Survey on a monthly basis up until the end of 2012 to ensure that the figures they are reporting are as accurate and up-to-date as possible (as Digital Switchover approaches). We will be getting updated universe figures each month from September this year until January next year.

2013

Audience	Jan 2013	April 2013
Adults	3384	3402
Adults 15 - 24	520	513
Adults 15 - 34	1147	1154
Adults 25 - 44	1285	1315
Adults ABC1	1372	1362
Men	1654	1654
Men 15 - 34	569	565
Men ABC1	642	643
Women	1730	1748
Women 15 - 34	578	590
Women ABC1	730	718
Housekeepers	1552	1574
Housekeepers with Kids	543	556
Housekeepers ABC1	594	589
Children	690	676
Adults 18-34*	982	980
Men 18-34*	489	473
Women 18-34*	493	508

2012

Audience	Jan - Apr 2012	May - Aug 2012	Sept 2012	Oct 2012	Nov 2012	Dec 2012
Adults	3405	3392	3500	3486	3337	3328
Adults 15 - 24	499	487	548	546	509	496
Adults 15 - 34	1204	1187	1240	1237	1155	1100
Adults 25 - 44	1353	1353	1364	1375	1306	1279
Adults ABC1	1357	1352	1402	1391	1348	1323
Men	1662	1656	1711	1704	1624	1587
Men 15 - 34	587	580	611	611	564	518
Men ABC1	646	648	674	694	637	621
Women	1742	1736	1788	1781	1713	1741
Women 15 - 34	617	607	629	626	591	582
Women ABC1	711	704	728	697	711	702
Housekeepers	1584	1577	1597	1592	1523	1532
Housekeepers with Kids	541	544	550	555	546	555
Housekeepers ABC1	601	599	610	616	589	579
Children	707	721	713	719	714	718
Adults 18-34*	1047	1016	1057	1063	985	908
Men 18-34*	507	488	521	527	470	410
Women 18-34*	540	528	535	536	516	497

2011

Audience	Jan - Apr 2011	May - Aug 2011	Sept - Dec 2011
Adults	3408	3394	3412
Adults 15 - 24	533	519	510
Adults 15 - 34	1250	1227	1220
Adults 25 - 44	1363	1350	1362
Adults ABC1	1393	1386	1368
Men	1668	1657	1663
Men 15 - 34	617	601	594
Men 25 - 44	673	666	665
Men ABC1	668	640	658
Women	1740	1737	1749
Women 15 - 34	633	626	627
Women 25 - 44	692	685	697
Women ABC1	725	747	710
Housekeepers	1593	1591	1586
Housekeepers with Kids	538	534	545
Housekeepers ABC1	622	633	610
Children	679	683	683
Adults 18-34*	1093	1052	1052
Men 18-34*	537	514	504
Women 18-34*	556	538	548