TV Universes

TV universe figures tell us how many people there are available to watch TV at any time in Ireland. Nielsen Television Audience Measurement release updated universe figures three times a year, broken down by demographic profile.

Please note the final three trading audiences (Adults 18-34; Men 18-34 & Women 18-34) are not open for general trading and apply to the alcohol category only

Important Note:

AGB Nielsen will be conducting the Establishment Survey on a monthly basis up until the end of 2012 to ensure that the figures they are reporting are as accurate and up-to-date as possible (as Digital Switchover approaches). We will be getting updated universe figures each month from September this year until January next year.


2014

Audience Jan - April 2014
Adults 3421
Adults 15 - 24 496
Adults 15 - 34 1134
Adults 25 - 44 1316
Adults ABC1 1390
Men 1665
Men 15 - 34 556
Men ABC1 677
Women 1756
Women 15 - 34 579
Women ABC1 713
Housekeepers 1590
Housekeepers with Kids 547
Housekeepers ABC1 605
Children 740
Adults 18-34* 956
Men 18-34* 466
Women 18-34* 491

2013

Audience Jan 2013 April - Aug 2013 Sept - Dec 2013
Adults 3384 3402 3422
Adults 15 - 24 520 513 504
Adults 15 - 34 1147 1154 1158
Adults 25 - 44 1285 1315 1324
Adults ABC1 1372 1362 1395
Men 1654 1654 1670
Men 15 - 34 569 565 570
Men ABC1 642 643 674
Women 1730 1748 1752
Women 15 - 34 578 590 588
Women ABC1 730 718 720
Housekeepers 1552 1574 1585
Housekeepers with Kids 543 556 560
Housekeepers ABC1 594 589 613
Children 690 676 732
Adults 18-34* 982 980 976
Men 18-34* 489 473 476
Women 18-34* 493 508 500