Trended Universes

2010, Universes in 000's

 

Audience Jan - Apr 2010 May - Aug 2010 Sep - Dec 2010
Adults 3432 3435 3406
Adults 15 - 24 564 562 546
Adults 15 - 34 1311 1301 1268
Adults 25 - 44 1396 1387 1365
Adults ABC1 1420 1422 1387
Men 1673 1680 1665
Men 15 - 34 640 640 622
Men ABC1 669 673 664
Women 1759 1755 1741
Women 15 - 34 671 661 646
Women ABC1 751 749 723
Housekeepers 1580 1586 1589
Housekeepers with Kids 534 543 531
Housekeepers ABC1 653 656 640
Kids 686 691 685
Adults 18-34* 1145 1133 1106
Men 18-34* 556 556 538
Women 18-34* 589 577 568

Source: Nielsen Television Audience Measurement
Please note the final three audiences, i.e. Adults 18-34, Men 18-34 and Women 18-34
are not open for general trading and apply to the alcohol category only

 

2009, Universes in 000's:

 

Audience Jan - Apr 2010 May - Aug 2010 Sep - Dec 2010
Adults 3438 3452 3448
Adults 15 - 24 602 590 576
Adults 15 - 34 1352 1345 1329
Adults 25 - 44 1392 1402 1403
Adults ABC1 1415 1424 1426
Men 1698 1696 1690
Men 15 - 34 678 669 657
Men ABC1 682 687 678
Women 1740 1756 1758
Women 15 - 34 674 676 672
Women ABC1 733 737 748
Housekeepers 1549 1580 1592
Housekeepers with Kids 501 540 554
Housekeepers ABC1 638 652 658
Kids 684 683 695
Adults 18-34* 1174 1203 1155
Men 18-34* 590 616 568
Women 18-34* 584 587 587

Source: Nielsen Television Audience Measurement
Please note the final three audiences, i.e. Adults 18-34, Men 18-34 and Women 18-34
are not open for general trading and apply to the alcohol category only

 

2008, Universes in 000's:

 

Audience Jan - Apr 2010 May - Aug 2010 Sep - Dec 2010
Adults 3308 3435 3449
Adults 15 - 24 620 622 618
Adults 15 - 34 1313 1369 1375
Adults 25 - 44 1308 1385 1396
Adults ABC1 1357 1408 1418
Men 1639 1700 1708
Men 15 - 34 662 688 693
Men ABC1 661 687 688
Women 1669 1735 1741
Women 15 - 34 651 681 682
Women ABC1 696 721 730
Housekeepers 1495 1523 1540
Housekeepers with Kids 503 521 520
Housekeepers ABC1 613 624 632
Kids 649 670 676

Source: Nielsen Television Audience Measurement