Short-Term Prices

Short-Term Price December 1st - 22nd 2013 - Supermarket Category

A short-term price is being introduced for the supermarket category for 1st - 22nd December 2013 with effect from
12 noon, Friday 29th November

Audience November CPT €
Adults 15+ 10.43
Adults 15-24 129.04
Adults 15-34 60.52
Adults 25-44 42.94
Adults ABC1 40.31
Men 15+ 25.86
Men 15-34 150.29
Men ABC1 102.62
Women 15+ 17.42
Women 15-34 100.85
Women ABC1 66.25
Housekeepers 17.77
HK with Kids 80.50
HK ABC1 70.16
Children* 21.81
Adults 18-34** 72.02
Men 18-34** 192.45
Women 18-34** 114.54
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

Short-Term Price November 2013 - Car Category

A Short Term Price is being introduced for the Car Category for November 2013 with effect from
12 noon, Wednesday 6th November

Audience November CPT €
Housekeepers 20.20
Adults 25-44 45.29
Housekeepers ABC1 74.89
Housekeepers with kids 87.81
Adults 11.61
Adults 15-24 154.88
Adults 15-34 60.57
Adults ABC1 41.68
Men 28.09
Men 15-34 142.16
Men ABC1 101.85
Women 19.78
Women 15-34 105.54
Women ABC1 70.54
Kids 27.60
Adults 18-34 70.24
Men 18-34 171.80
Women 18-34 118.81
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

October / November 2013 - Supermarket Category

A Short Term Price is being introduced for the Supermarket Category for October and November 2013 with effect from
12 noon, Friday 20th September

Audience October CPT € November CPT €
Housekeepers 19.15 20.20
Adults 25-44 43.02 45.29
Housekeepers ABC1 69.98 74.89
Housekeepers with kids 83.84 87.81
Adults 11.21 11.61
Adults 15-24 153.78 154.88
Adults 15-34 56.82 60.57
Adults ABC1 40.46 41.68
Men 26.84 28.09
Men 15-34 140.49 142.16
Men ABC1 95.01 101.85
Women 19.25 19.78
Women 15-34 95.40 105.54
Women ABC1 70.48 70.54
Kids 27.60 27.60
Adults 18-34 64.74 70.24
Men 18-34 162.32 171.80
Women 18-34 107.69 118.81
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

August 2013 - Supermarket Category

A Short Term Price is being introduced for the Supermarket Category for August 2013 with effect from
12 noon, Wednesday 24th July

Audience CPT €
Housekeepers 10.94
Adults 25-44 26.09
Housekeepers ABC1 40.32
Housekeepers with kids 53.88
Adults 6.68
Adults 15-24 72.51
Adults 15-34 31.67
Adults ABC1 23.95
Men 15.29
Men 15-34 70.73
Men ABC1 57.36
Women 11.87
Women 15-34 57.36
Women ABC1 41.12
Kids 12.10
Adults 18-34 36.16
Men 18-34 79.83
Women 18-34 66.11
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

July 2013 - Supermarket Category

A Short Term Price is being introduced for the Supermarket Category for July 2013 with effect from
12 noon, Thursday 4th July

Audience CPT €
Housekeepers 12.92
Adults 25-44 30.84
Housekeepers ABC1 47.65
Housekeepers with kids 63.69
Adults 7.89
Adults 15-24 85.68
Adults 15-34 37.43
Adults ABC1 28.30
Men 18.07
Men 15-34 83.59
Men ABC1 67.78
Women 14.03
Women 15-34 67.80
Women ABC1 48.59
Kids 14.30
Adults 18-34 42.74
Men 18-34 94.34
Women 18-34 78.13
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

Please contact a member of the Implementation Team in advance of sending in a new booking for this category or if you are making an amendment to an existing booking.

Implementation Team Contact Details:

Emer O'Connell on (01) 208 2326 or email emer.oconnell@rte.ie

Laura Lester on (01) 208 2562 or email laura.lester@rte.ie