Cost Archives

2012 Fixed AB Prices

January - December 2012 Fixed Advanced Booking Prices

Click here to download (PDF 78Kb)

 


**Children's Fixed AB Prices**

Click here for Children's Fixed AB Prices for July - December 2012

 

2012 Short-Term Prices

August 2012 - Supermarket Category

A Short Term Price is being introduced for the Supermarket Category for August 2012 with effect from
12 noon, Wednesday 25th July.

Audience CPT €
Housekeepers 11.58
Adults 25-44 24.98
Housekeepers ABC1 43.56
Housekeepers with kids 52.03
Adults 6.66
Adults 15-24 73.40
Adults 15-34 30.91
Adults ABC1 24.33
Men 15.55
Men 15-34 70.59
Men ABC1 57.10
Women 11.65
Women 15-34 54.99
Women ABC1 42.42
Kids 11.00
Adults 18-34 35.15
Men 18-34 78.08
Women 18-34 63.92
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

May 2012

Short-term price for ALL YOUNG ADULT Audiences in May 2012 (highlighted in red below), effective from 5.30pm, Wednesday 4th April

Audience CPT €
Housekeepers 15.01
Adults 25-44 30.02
Housekeepers ABC1 52.59
Housekeepers with kids 60.66
Adults 8.60
Adults 15-24 109.48
Adults 15-34 41.10
Adults ABC1 30.12
Men 20.46
Men 15-34 100.97
Men ABC1 72.08
Women 14.86
Women 15-34 69.47
Women ABC1 51.70
Kids 103.80
Adults 18-34 47.00
Men 18-34 103.18
Women 18-34 86.34
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

May 2012 - All Audiences Except Children

Short-term price for ALL Audiences EXCEPT Children in May 2012 effective from 12 noon, Wednesday 25th April

Audience CPT €
Housekeepers 16.51
Adults 25-44 33.02
Housekeepers ABC1 57.85
Housekeepers with kids 66.73
Adults 9.46
Adults 15-24 114.69
Adults 15-34 43.05
Adults ABC1 33.13
Men 22.50
Men 15-34 105.78
Men ABC1 79.28
Women 16.35
Women 15-34 72.78
Women ABC1 56.87
Kids 103.80
Adults 18-34 49.24
Men 18-34 108.10
Women 18-34 90.45
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

April 2012

Short-term price for ALL Audiences in April 2012 except Children, effective from 5.30pm, Wednesday 4th April

Audience CPT €
Housekeepers 16.16
Adults 25-44 34.02
Housekeepers ABC1 60.41
Housekeepers with kids 68.47
Adults 9.53
Adults 15-24 109.92
Adults 15-34 42.85
Adults ABC1 32.78
Men 22.54
Men 15-34 101.10
Men ABC1 77.18
Women 16.56
Women 15-34 74.48
Women ABC1 56.88
Kids 106.58
Adults 18-34 47.98
Men 18-34 106.66
Women 18-34 87.31
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

March 2012

Short-term price for ALL Audiences in March 2012, effective from 9.00am, Tuesday 31st January

Audience CPT €
Housekeepers 15.47
Adults 25-44 31.42
Housekeepers ABC1 56.56
Housekeepers with kids 65.61
Adults 8.79
Adults 15-24 111.68
Adults 15-34 41.43
Adults ABC1 29.89
Men 20.85
Men 15-34 94.93
Men ABC1 71.41
Women 15.22
Women 15-34 73.62
Women ABC1 51.30
Kids 107.05
Adults 18-34 46.33
Men 18-34 112.92
Women 18-34 78.75
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

Short-term price for ALL Audiences in March 2012, effective from 5.30pm, Wednesday 25th January

Audience CPT €
Housekeepers 13.68
Adults 25-44 27.80
Housekeepers ABC1 50.04
Housekeepers with kids 58.04
Adults 7.78
Adults 15-24 98.80
Adults 15-34 36.65
Adults ABC1 26.44
Men 18.45
Men 15-34 83.97
Men ABC1 63.17
Women 13.46
Women 15-34 65.13
Women ABC1 45.38
Kids 94.70
Adults 18-34 40.99
Men 18-34 99.89
Women 18-34 69.67
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

February 2012

Updated Short-term price for ALL Audiences in February 2012, effective from 9.00am, Wednesday 25th January

Audience CPT €
Housekeepers 13.39
Adults 25-44 26.29
Housekeepers ABC1 46.23
Housekeepers with kids 57.56
Adults 7.71
Adults 15-24 98.97
Adults 15-34 36.77
Adults ABC1 26.03
Men 17.69
Men 15-34 83.61
Men ABC1 62.99
Women 13.69
Women 15-34 65.71
Women ABC1 44.25
Kids 89.53
Adults 18-34 41.21
Men 18-34 100.13
Women 18-34 70.20
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

Short-term price applicable to ALL AUDIENCES, effective from 12 noon Monday 23rd January

Audience CPT €
Housekeepers 11.85
Adults 25-44 23.26
Housekeepers ABC1 40.90
Housekeepers with kids 50.92
Adults 6.82
Adults 15-24 87.55
Adults 15-34 32.52
Adults ABC1 23.02
Men 15.65
Men 15-34 73.97
Men ABC1 55.72
Women 12.11
Women 15-34 58.13
Women ABC1 39.15
Kids 79.20
Adults 18-34 36.46
Men 18-34 88.57
Women 18-34 62.10
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

Short-term price for the CAR category, effective from 12 noon, Monday 23rd January

Audience CPT €
Housekeepers 13.39
Adults 25-44 26.29
Housekeepers ABC1 46.23
Housekeepers with kids 57.56
Adults 7.71
Adults 15-24 98.97
Adults 15-34 36.77
Adults ABC1 26.03
Men 17.69
Men 15-34 83.61
Men ABC1 62.99
Women 13.69
Women 15-34 65.71
Women ABC1 44.25
Kids 89.53
Adults 18-34 41.21
Men 18-34 100.13
Women 18-34 70.20
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

Short term price for the car category, effective from 9am Thursday 5th January

Audience CPT €
Housekeepers 11.85
Adults 25-44 23.26
Housekeepers ABC1 40.90
Housekeepers with kids 50.92
Adults 6.82
Adults 15-24 87.55
Adults 15-34 32.52
Adults ABC1 23.02
Men 15.65
Men 15-34 73.97
Men ABC1 55.72
Women 12.11
Women 15-34 58.13
Women ABC1 39.15
Kids 79.20
Adults 18-34 36.46
Men 18-34 88.57
Women 18-34 62.10
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

January 2012

Short-term price for the CAR category, effective from 5.30pm, Monday 19th December

Audience CPT €
Housekeepers 11.06
Adults 25-44 24.46
Housekeepers ABC1 42.66
Housekeepers with kids 48.70
Adults 6.50
Adults 15-24 77.16
Adults 15 - 34 30.44
Adults ABC1 22.91
Men 15.70
Men 15 - 34 72.06
Men ABC1 55.65
Women 11.09
Women 15-34 52.82
Women ABC1 38.84
Kids 82.32
Adults 18-34 34.11
Men 18-34 76.72
Women 18-34 61.49
ALL CHANGES OR AMENDMENTS TO CAMPAIGNS WILL BE SUBJECT TO SHORT-TERM PRICE

 

Short term price for the car category, effective from 9am Friday 16th December for January 2012

Audience CPT €
Housekeepers 9.36
Adults 25-44 20.70
Housekeepers ABC1 36.10
Housekeepers with kids 41.21
Adults 5.50
Adults 15-24 65.29
Adults 15 - 34 25.76
Adults ABC1 19.38
Men 13.28
Men 15 - 34 60.98
Men ABC1 47.09
Women 9.39
Women 15-34 44.69
Women ABC1 32.87
Kids 69.66
Adults 18-34 28.86
Men 18-34 64.92
Women 18-34 52.03
 

 

2011 Fixed AB Prices

2011 Fixed Advanced Booking Prices

Click here to download (PDF 78Kb)

 

Please note that the Jan-Dec 2011 universe figures have been applied to these months*

Please note the final three trading audiences (Adults 18-34, Men 18-34 and Women 18-34) are not open for general trading and apply to the alcohol category only

 

Clarification in relation to Post AB Pricing & Short-Term Prices
A short-term price will be introduced to the market only as required by trading conditions. Short-term pricing may be applicable to a category, an audience or all business. Campaigns approved after a short-term price has been published will receive the negotiated deal discount off the short-term price.

Post AB deadlines, for any campaigns approved to run for a duration of 4 days or less, or campaigns for the week of transmission, a price must be requested from the Implementation Team.

Any campaigns outside of short-term pricing parameters and the above exceptions can continue to book against the Advance Booking Prices

 

2011 Short-Term Prices

December 2011 Short-Term Price Young Audiences

Short term price for young audiences, effective from 9am Friday 18th November for Dec 1st - 24th inclusive

Audience CPT €
Housekeepers 13.78
Adults 25-44 28.56
Housekeepers ABC1 56.02
Housekeepers with kids 60.68
Adults 7.85
Adults 15-24* 108.05
Adults 15 - 34* 41.19
Adults ABC1 29.74
Men 18.67
Men 15 - 34* 95.38
Men ABC1 71.38
Women 13.52
Women 15-34* 72.27
Women ABC1 51.04
Kids 82.13
Adults 18-34* 47.34
Men 18-34* 110.37
Women 18-34* 82.68
*Short term prices affective for those highlighted in red only

 

Short-term price for young audiences, effective from 2.30pm Wednesday 30th November for Dec 1st - 24th inclusive

Audience CPT €
Housekeepers 13.78
Adults 25-44 28.56
Housekeepers ABC1 56.02
Housekeepers with kids 60.68
Adults 7.85
Adults 15-24* 117.88
Adults 15 - 34* 44.93
Adults ABC1 29.74
Men 18.67
Men 15 - 34* 104.05
Men ABC1 71.38
Women 13.52
Women 15-34* 78.84
Women ABC1 51.04
Kids 82.13
Adults 18-34* 51.64
Men 18-34* 120.40
Women 18-34* 90.20
*Short term prices affective for those highlighted in red only

 


November & December 2011

A short-term price is being introduced for the Supermarket category for both November and December with effect from 5.00pm, Wednesday 16th November.

All short-term prices will be dependent on campaign dates and whether campaign has full alcohol restrictions so please contact the implementation team for prices.


Contact Details

For further details or to book, please contact a member of our Implementation Team.

 

June 2011

Short-term prices against young audiences only: June 2011.
Effective from 9.15 am on 15/06/2011

Audience CPT €
Housekeepers 16.26
Adults 25-44 32.16
Housekeepers ABC1 57.75
Housekeepers with kids 71.27
Adults 9.12
Adults 15-24* 95.03
Adults 15 - 34* 40.21
Adults ABC1 31.90
Men 20.77
Men 15 - 34* 89.54
Men ABC1 74.98
Women 16.26
Women 15-34* 72.91
Women ABC1 55.17
Kids 121.21
Adults 18-34* 46.31
Men 25-44 78.09
Women 25-44 54.68
Men 18-34* 104.89
Women 18-34* 82.86
Individuals 8.46
*Short term prices affective for those highlighted in red only

 

January 2011

Short-term prices for January 2011 apply ALL AUDIENCES for the CAR CATEGORY ONLY and are effective from 1.00pm, Friday 17th December.

Audience CPT €
Adults 5.35
Adults 15-24 61.53
Adults 15-34 24.07
Adults 25-44 19.16
Adults ABC1 18.54
Men 12.87
Men 15-34 56.38
Men ABC1 45.29
Women 9.14
Women 15-34 42.06
Women ABC1 31.36
Housekeepers 9.27
Housekeepers with Kids 39.01
Housekeepers ABC1 34.07
Kids 62.59
Adults 18-34* 27.12
Men 18-34* 63.15
Women 18-34* 47.62
*Audiences are traded for alcohol brands only

 

February 2011

Short-term prices for February 2011 apply ALL AUDIENCES for the CAR CATEGORY ONLY and are effective from 1.00pm on Wednesday 22nd December 2010.

 

Audience CPT €
Adults 6.39
Adults 15-24 79.11
Adults 15-34 29.65
Adults 25-44 22.61
Adults ABC1 22.50
Men 15.26
Men 15-34 67.95
Men ABC1 53.31
Women 10.98
Women 15-34 52.67
Women ABC1 38.93
Housekeepers 11.08
Housekeepers with Kids 47.03
Housekeepers ABC1 41.13
Kids 74.42
Adults 18-34* 33.45
Men 18-34* 76.35
Women 18-34* 59.64
*Audiences are traded for alcohol brands only

 

 

Kids Toys and Games Prices Autumn 2011

image

Date
01/10/2011 - 16/10/2011 29.00
17/10/2011 - 30/11/2011 39.00
01/12/2011 - 31/12/2011 14.00

 

Terms & Conditions


  • These prices are available for Toys and Games advertisers for breaks in children's programmes on RTÉ Two between the following times:
  • - Mon to Fri up to 17:30
    - Sat & Sun up to 12:00
  • There is no share requirement
  • RTÉ will transmit up to 6 toys in any one break and will adopt a "no clash" clashing policy.
  • Due to the extremely limited time available all campaigns will be slotted on a first come first served basis.
  • To take advantage of this offer, all approvals must be received by close of play on the published AB deadline day for the month.

 

2010 Fixed Advance Booking Prices

Click here for 2010 Fixed AB Prices

Please note that universe figures for September - December 2010 have been applied to all CPT figures in the attached document above.

Please note the final three trading audiences (Adults 18-34, Men 18-34 & Women 18-34) are not open for general trading and apply to the alcohol category only

 

2006 - 2009 Prices

2010 Short-Term Prices

 

April 2010 Short-Term Price

Short-Term prices for April apply to young audiences only. For all other audiences, the previously-published 2010 Advance Booking Prices still applies.

The table below details prices by audience. Those to which the April 2010 Short-Term Price applies are highlighted in bold.

 

Audience CPT € Price Applicable / April 2010
Adults 8.09 2010 Advance Booking Price
Adults 15 - 24 95.95 Short-Term Price
Adults 15 - 34 38.45 Short-Term Price
Adults 25 - 44 28.87 2010 Advance Booking Price
Adults ABC1 27.22 2010 Advance Booking Price
Men 15 - 34 89.60 Short-Term Price
Men ABC1 67.54 2010 Advance Booking Price
Women 13.61 2010 Advance Booking Price
Women 15 - 34 67.17 Short-Term Price
Women ABC1 45.51 2010 Advance Booking Price
Housekeepers 13.71 2010 Advance Booking Price
Housekeepers with Kids 59.93 2010 Advance Booking Price
Housekeepers ABC1 49.73 2010 Advance Booking Price
Kids 83.39 2010 Advance Booking Price
Adults 18-34* 42.78 Short-Term Price
Men 18-34* 101.67 Short-Term Price
Women 18-34* 73.65 Short-Term Price

 

May 2010 Short-Term Prices (Revised)

Short-Term prices for February 2011 apply ALL AUDIENCES for the CAR CATEGORY ONLY and are effective from 1.00pm on Wednesday 22nd December 2010.

 

Audience CPT €
Adults 13.17
Adults 15 - 24 157.45
Adults 15 - 34 60.25
Adults 25 - 44 46.36
Adults ABC1 44.53
Men 31.75
Men 15 - 34 136.84
Men ABC1 113.35
Women 22.47
Women 15 - 34 107.56
Women ABC1 73.26
Housekeepers 22.30
Housekeepers with Kids 97.56
Housekeepers ABC1 79.15
Kids 144.91
Ads 18-34* 67.57
Men 18-34* 153.49
Women 18-34* 120.67

 

June 2010 Short-Term Prices

Short-Term prices for June apply to ALL audiences and are effective from 21/04/10 at 5.30pm
The table below details prices by audience.

 

Audience CPT €
Adults 9.16
Adults 15 - 24 97.32
Adults 15 - 34 38.34
Adults 25 - 44 32.10
Adults ABC1 31.24
Men 20.57
Men 15 - 34 84.74
Men ABC1 74.49
Women 16.52
Women 15 - 34 69.96
Women ABC1 53.77
Housekeepers 16.28
Housekeepers with Kids 72.40
Housekeepers ABC1 60.05
Kids 102.68
Ads 18-34* 42.77
Men 18-34* 93.40
Women 18-34* 78.89

 

June 2010 Short-Term Price: Soft Drink / Alcohol Category

The prices shown in the table below are effective from Tuesday 13th April 2010
Prices are for Soft Drink / Alcohol category advertisers only.

 

Audience CPT €
Adults 9.60
Adults 15 - 24 101.95
Adults 15 - 34 40.16
Adults 25 - 44 33.63
Adults ABC1 32.73
Men 21.55
Men 15 - 34 88.77
Men ABC1 78.04
Women 17.30
Women 15 - 34 73.30
Women ABC1 56.33
Housekeepers 17.06
Housekeepers with Kids 75.84
Housekeepers ABC1 62.91
Kids 107.57
Ads 18-34* 44.81
Men 18-34* 97.84
Women 18-34* 82.64
*Audiences are traded for alcohol brands only

 

July 2010 Short-Term Price

Short-Term prices for July apply to ALL audiences and ALL categories and are effective from 29/06/10 at 11.00am.

 

Audience CPT €
Adults 7.39
Adults 15 - 24 87.70
Adults 15 - 34 34.16
Adults 25 - 44 27.86
Adults ABC1 24.49
Men 17.03
Men 15 - 34 65.60
Men ABC1 64.47
Women 13.06
Women 15 - 34 71.33
Women ABC1 44.94
Housekeepers 12.65
Housekeepers with Kids 52.23
Housekeepers ABC1 48.32
Kids 79.52
Ads 18-34* 38.00
Men 18-34* 71.49
Women 18-34* 81.15
*Audiences are traded for alcohol brands only

 

July 2010 Short-Term Price: Soft Drink / Alcohol Category

**The prices shown on this table are NOT valid from 11.00am, 29 June 2010.**
Prices are for Soft Drink / Alcohol category advertisers only.

 

Audience CPT €
Adults 6.78
Adults 15 - 24 80.39
Adults 15 - 34 31.31
Adults 25 - 44 25.54
Adults ABC1 24.29
Men 15.61
Men 15 - 34 60.13
Men ABC1 59.10
Women 11.98
Women 15 - 34 65.38
Women ABC1 41.19
Housekeepers 11.60
Housekeepers with Kids 47.88
Housekeepers ABC1 44.29
Kids 72.90
Ads 18-34* 34.83
Men 18-34* 65.53
Women 18-34* 74.38
*Audiences are traded for alcohol brands only

 

September 2010 Short-Term Price

Short-Term prices for September apply to ALL audiences and ALL categories except for the Telecommunications category and are effective from 5.30pm, Tuesday 20th July.

Prices updated to reflect the new universe figures for September - December 2010, as issued by Nielsen TAM

 

Audience CPT €
Adults 11.68
Adults 15 - 24 144.87
Adults 15 - 34 51.48
Adults 25 - 44 43.13
Adults ABC1 42.89
Men 28.36
Men 15 - 34 116.08
Men ABC1 116.22
Women 19.83
Women 15 - 34 92.39
Women ABC1 68.11
Housekeepers 20.06
Housekeepers with Kids 87.30
Housekeepers ABC1 77.55
Kids 159.43
Ads 18-34* 58.11
Men 18-34* 132.78
Women 18-34* 103.13
*Audiences are traded for alcohol brands only

 

September 2010 Short-Term Price: Telco's Category

Prices are for Telco category advertisers only and are effective from 12 noon on Tuesday 6th July

Prices updated to reflect the new universe figures for September - December 2010, as issued by Nielsen TAM

 

Audience CPT €
Adults 12.23
Adults 15 - 24 151.77
Adults 15 - 34 53.93
Adults 25 - 44 45.19
Adults ABC1 44.94
Men 29.71
Men 15 - 34 121.61
Men ABC1 121.76
Women 96.79
Women 15 - 34 71.36
Women ABC1 21.01
Housekeepers 91.45
Housekeepers with Kids 81.25
Housekeepers ABC1 81.25
Kids 167.02
Ads 18-34* 60.87
Men 18-34* 139.11
Women 18-34* 108.04
*Audiences are traded for alcohol brands only

 

October 2010 Short-Term Price: Telco's Category

Prices are for Telco category advertisers only and are effective from 9.15am on Tuesday 10thAugust 2010

 

Audience CPT €
Adults 11.91
Adults 15 - 24 147.60
Adults 15 - 34 51.63
Adults 25 - 44 41.80
Adults ABC1 43.49
Men 29.55
Men 15 - 34 117.70
Men ABC1 117.50
Women 19.95
Women 15 - 34 91.88
Women ABC1 69.22
Housekeepers 20.04
Housekeepers with Kids 86.61
Housekeepers ABC1 76.29
Kids 148.05
Ads 18-34* 59.64
Men 18-34* 137.47
Women 18-34* 105.15
*Audiences are traded for alcohol brands only

 

November 2010 Short-Term Price: Telecommunications Category

Prices are for Telecommunications category advertisers only and are effective from 5.30pm on Monday 6thSeptember 2010

 

Audience CPT €
Adults 11.69
Adults 15 - 24 147.47
Adults 15 - 34 49.47
Adults 25 - 44 39.37
Adults ABC1 41.57
Men 29.23
Men 15 - 34 114.65
Men ABC1 112.15
Women 19.47
Women 15 - 34 86.88
Women ABC1 66.19
Housekeepers 19.71
Housekeepers with Kids 87.53
Housekeepers ABC1 73.84
Kids 134.11

 

Updated November 2010 Short-Term Price: Car Category

Prices are for Car category advertisers only and are effective from 11.30am on Wednesday 3rd November 2010

 

Audience CPT €
Adults 13.29
Adults 15 - 24 167.58
Adults 15 - 34 56.21
Adults 25 - 44 44.74
Adults ABC1 47.24
Men 33.21
Men 15 - 34 130.29
Men ABC1 127.44
Women 22.13
Women 15 - 34 98.73
Women ABC1 75.21
Housekeepers 22.40
Housekeepers with Kids 99.46
Housekeepers ABC1 83.91
Kids 152.40

 

December 2010 Short-Term Price

Short-Term prices for December apply to ALL audiences and ALL categories and are effective from 11.30am, Wednesday 3rd November.

NOTE: These prices only apply to campaigns running between the 1st to 24th of December, inclusive.

NOTE: Toy campaigns running in December will continue to be booked against the Toys & Games Price.
Click here for prices (link to Kids Toys & Games price)

 

Audience CPT €
Adults 8.09
Adults 15 - 24 92.71
Adults 15 - 34 34.54
Adults 25 - 44 27.90
Adults ABC1 29.59
Men 19.88
Men 15 - 34 83.13
Men ABC1 78.77
Women 13.62
Women 15 - 34 58.97
Women ABC1 47.49
Housekeepers 14.10
Housekeepers with Kids 62.91
Housekeepers ABC1 54.60
Kids 74.86
Ads 18-34* 39.19
Men 18-34* 95.16
Women 18-34* 66.44

 

2010 Fixed Advance Booking Prices

Click here for 2010 Fixed AB Prices

Please note that universe figures for September - December 2010 have been applied to all CPT figures in the attached document above.

Please note the final three trading audiences (Adults 18-34, Men 18-34 & Women 18-34) are not open for general trading and apply to the alcohol category only

 

2006 - 2009 Prices