Following on from their success last year, Jedward will become the first act to represent Ireland for Eurovision two years in a row. Last year, they finished 8th in the contest, the highest result for Ireland in 11 years. The contest achieved record viewing figures, peaking at almost 1.5 million viewers when the votes from around Europe were being announced*. This year's Eurovision Song Contest will be held in May, with Ireland competing in the first semi-final on Tuesday May 22nd.
5 things you may not have known about last year's Eurovision Song Contest:
On 14th May 2011, Jedwardmania resulted in the Eurovision Song Contest achieving its highest audience figure in Ireland for 15 years
The programme, which lasted almost 3 ˝ hours was watched by an average audience of 1,182,700 viewers**
Jedward clearly held a particular appeal for young Irish viewers - the average programme rating of 27.0 for Adults 15-24 was the highest rating achieved by any programme on any channel since Eastenders on RTÉ One on Christmas Day 2002 when Jamie Mitchell died***
It achieved an average rating of 33.23 for HK with Kids, making it the second-highest rating programme last year across all channels for this audience after The Late Late Toy Show
The programme reached 57% of all HK with Kids
Source: TAM Ireland Ltd / Nielsen TAM >
* Average 000's, Actual Figure: 1,464,600 / Individuals 4+ / Consolidated / 10.30-10.45pm
** Average 000's / Individuals 4+ / Consolidated
*** Based on Top Programmes up-to-and including 14th May 2011
The Offer
The Semi-Final (Tuesday 22nd May)
30 second spot = €6,000
The Final (Saturday 26th May)
30 second spot in the Final if Jedward qualify = €10,000
30 second spot in the event that Jedward don't make it to the Final = €5,000
Terms & Conditions
PIB is available at 25% premium
There is very limited availability so bookings will be accepted on a first come basis
Last year's Toy Story-themed show beat the previous year's record-breaking audience. It was watched by an average of 1,528,800 people1, an increase of just over 60,000 viewers on 2010's record-breaking audience of 1,466,600* viewers
In 2010, The Late Late Toy Show ranked as the highest-rating programme of the latest decade among Irish viewers
The average audience for the Toy Show has grown each year since Ryan Tubridy first hosted it back in 2009. The 2010 show was the highest rating Late Late Toy Show since 1994 so to grow the audience again in 2011 was a phenomenal achievement
The 2011 show achieved average share figures of 76% for HK with Kids and 86% for Kids, proving its enduring popularity with Irish viewers, both young and old. The average programme ratings for HK with Kids and Kids were 52.94 and 48.83 respectively!
The repeat of last year's programme, which ran on Sunday 4th December from 3-5pm achieved average ratings of 5.12 for HK with Kids and 7.03 for Kids
Last year's show also attracted significantly more young Adults compared to the previous year. The average consolidated rating for Adults aged 15-34 at 31.95 represented an increase of 15% on 2010
With an average Adult rating of 35.03, the programme ranked as the highest rating programme on Irish Television last year across all channels
Source: TAM Ireland Ltd / Nielsen TAM
* Average 000s / Consolidated / Individuals 4+ both for 2010 & 2011
All figures quoted based on Consolidated
The Offer
€25,000 to include 1 x 30" spot in the Late Late Toy Show Live programme & 1 x 30" spot in the repeat programme
PIB (Position In Break) available at additional 25%
RTÉ Television has a total of six package types on offer around this summer's UEFA Euro 2012 championships, as well as individual spot request prices.
Please also note that all the Euro 2012 live matches will be simulcast online, including TV commercials & stings.
Please note that we will only accept bookings from 9.30am on Monday the 27th of February