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Data – driving insights for your business

RTÉ employs first party data derived from sign-in information to help us better understand the audiences that view our content. This data informs editorial and marketing decisions and also helps in delivering targeted and relevant advertising to end-users. One of … + Read more

RTÉ unveil innovative media first campaign for Electric Ireland and MediaVest

For the launch of Electric Ireland’s new Nest product, the RTÉ Media Sales – Digital team designed and developed a suite of creative that also delivered a media first, assets were supplied by Electric Ireland’s creative agency, Cawley Nea. The Nest Learning … + Read more

February a strong month for RTÉ Player

February was a strong month for RTÉ Player with a 13% increase in streams on the previous month. There were over 500,000 streams for EastEnders and 240,000 streams alone for the EastEnders 30th Anniversary special. The RBS 6 Nations attracted … + Read more

Go Cross-Screen to reach your audience at every stage of the buying process

A recent IAB RealView study found that there is no such a thing as downtime anymore. We are screen-hopping, travelling from one to another and quite often we are using multiple screens at the same time, so cross-screen performance is … + Read more

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