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RTÉ Digital unveils the ‘On-Pause’ ad format with additional interaction

RTÉ Digital, UM Manchester and Aldi unveil the ‘On-Pause’ ad format with additional interaction via Ireland’s most popular catch-up service, the RTÉ Player. The ‘On-Pause’ ad is one of RTÉ’s leading interactive video formats.  This custom build format appears every … + Read more

RTÉ’s online streams for World Cup grow 250% since World Cup 2010

Engagement via online and mobile was at an all-time high throughout the World Cup, with 2.5m streams in total across RTÉ Player and RTÉ.ie, compared to 700,000 for the World Cup in 2010, and 950,000 for Euro 2012.  With three … + Read more

Significant growth in Rich Media Ad Formats: in conversation with RTÉ Digital’s David Fogarty

Over the past 2 years, the RTÉ Digital Commercial team have introduced a number of market leading media first & Rich Media ad formats – providing clients with even greater choice and deeper engagement with their target audience. Rich Media … + Read more

World Cup coverage on the go

More than 40% of RTÉ Sport’s World Cup online coverage is being viewed on mobile, tablet or smart device (ComScore Digital Analytics). Views online for the tournament on RTÉ Player have already exceeded one million [i]. RTÉ’s new mobile focused website RTÉ.ie/worldcup is proving to be … + Read more

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