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High performing Rich Media Ad Formats – in conversation with RTÉ Digital’s Kay Moylan

Significant advancements in technology, have resulted in rapid growth of rich media in online advertising. Rich Media ads: – Deliver a higher click-through rate than normal banner ad – Providing advertisers with significant opportunities to engage with their audience – … + Read more

RTÉ.ie Traffic Growth

RTÉ.ie traffic has grown to its highest level for 2014. The main increase was seen in News which jumped 14% compared to the previous month. A major contributor to this increase was the high volume of Garth Brooks related articles … + Read more

New Rich Media Ad Formats – in conversation with RTÉ Digital’s David Fogarty

The RTÉ Digital Commercial team have introduced a number of new high-impact homepage takeover formats and some new additions to our interactive video suite – providing brands with even greater choice and deeper engagement with their target audience. New high-impact … + Read more

Usage on the RTÉ Player increases 18% in 3 months (Source B&A Research)

Latest research on the Video on Demand market and the RTÉ Player carried out by Behaviour and Attitudes, shows that overall VOD usage has increased 13% in the last three months and that overall usage on RTÉ Player has increased … + Read more

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