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Ad Design Innovation – RTÉ unveil Innovative rich media takeover for ŠKODA Ireland – ‘Dual Screen’ Ad Format

RTÉ Media Sales – Digital, in collaboration with MediaCom Dublin, delivered a unique rich media takeover for ŠKODA Ireland giving users a new way of interacting. Using the latest innovative ad technology, ŠKODA achieved standout through the ‘Dual Screen’ takeover ad format across RTÉ.ie, promoting the … + Read more

RTÉ.ie traffic up 25%

RTÉ.ie Overall traffic for RTÉ.ie in January was up almost 25% on December 2014. Operation Transformation was a big driver this month with over 5.3 million page views to its site.   RTÉ Player Operation Transformation was one of the Top … + Read more

Campaign Performance – 5 Tips for Improving Display Advertising Performance

Mary Corcoran, RTÉ Media Sales – Digital, Ad Operations, shares 5 tips for improving display advertising performance  – creating deeper engagement with target audiences.   1.       Better Creative Yields Greater Engagement & Brand Lift Make beautiful ads! Pretty obvious statement I … + Read more

RTÉ Player Top 10 Programming for 2014

RTÉ Player’s 10 most-viewed programmes in 2014 include Fair City, Home and Away, EastEnders and Love/Hate. There were over 51 million streams in 2014 (up by 11% on 2013). RTÉ Player viewers loved their soaps, drama and news in 2014, with … + Read more

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