Latest research on the Video on Demand market and the RTÉ Player carried out by Behaviour and Attitudes, shows that overall VOD usage has increased 13% in the last three months and that overall usage on RTÉ Player has increased by 18% in the same period, with 1.3m adults having used the service.
The survey which took place in April this year, shows that the majority of users of RTÉ Player are aged under 50 years, with 59% of its audience being aged between 25-49.
“The use of Video on Demand has now truly reached a tipping point, with consumption growing to just short of 60% of the population using VOD services. The research carried out by Behaviour and Attitudes, shows great results for RTÉ Player, with its growth in popularity outpacing overall growth in the VOD marketplace” commented Conor Mullen, Commercial Director RTÉ Digital.
RTÉ Player is now available on Android, iOS, Samsung Connected TV, Online, UPC, and Xbox 360, and can be accessed by approximately 2,000 different devices.
[i] RTÉ Player research across all RTÉ Player platforms
Click below to download the B&A April 2014 Report: