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Significant growth in Rich Media Ad Formats: in conversation with RTÉ Digital’s David Fogarty

Over the past 2 years, the RTÉ Digital Commercial team have introduced a number of market leading media first & Rich Media ad formats – providing clients with even greater choice and deeper engagement with their target audience.

Rich Media advertising has experienced significant growth in the last 12 months. Rapid technology growth and changing consumer habits have seen advertisers embrace Rich Media as a proven medium for brands to achieve cut-through in a busy online environment.

The campaigns below are examples of leading, innovative brands we have worked with successfully using Rich Media via Homepage Takeovers on RTE.ie. These groundbreaking formats drove brand engagement, loyalty and increased direct actions such as sales brochure requests, lead generation and direct sales.

  • O2 Pre-Full Screen Overlay – Pre-pay Takeover
    Click below to view the campaign in the Creative Gallery section of our website:


1 - O2

  • Mazda – Curtain Reveal – Mazda 6
    Click below to view the campaign in the Creative Gallery section of our website:

 

1 - Mazda

  • Heineken – Video Skin – Odessey
    Click below to view the campaign in the Creative Gallery section of our website:

1 - Heineken

Further Rich Media advertising examples can be found in the creative gallery section of our website: http://www.rte.ie/mediasales/digitalsales/creative-gallery/

The RTÉ Digital team are Rich Media experts who are constantly innovating and can work with you to devise a bespoke solution for your campaign.

To find out more, please contact:
David Fogarty, Commercial Coordinator, RTÉ Digital
M: +353 87 295 1697 | E: david.fogarty@rte.ie

2 - David 01

David Fogarty, Commercial Coordinator, RTÉ Digital, has been involved in digital advertising for over 8 years. David has responsibility of leading and managing the RTÉ Digital Trafficking team and development and implementation of new ad formats across all of RTÉ Digital platforms. David is a specialist in Rich Media and Video and holds a BSc in Computing.

 

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