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RTÉ DIGITAL WIN BEST INTEGRATED ENTERTAINMENT / NEWS SERVICE AWARD AT THE SAMSUNG DIGITAL MEDIA AWARDS

DMA

THE SAMSUNG DIGITAL MEDIA AWARDS CELEBRATE AND SHOWCASE EXCELLENCE WITHIN THE DIGITAL MEDIA SECTOR IN IRELAND

The cream of the Irish digital media world gathered on Friday, February 21st at the 11th annual Samsung Digital Media Awards.  A record number of entries were received this year, demonstrating how critical the medium of digital has become to all organisations from SME’s, NGO’s to multinationals. The range of categories was extended to 27 for 2014, reflecting the ongoing evolution of the digital media sector in Ireland.

RTÉ Digital won the award in The Best Integrated Entertainment / News Service category which aims to “recognise the very best entertainment and news services in Ireland which are integrated across multiple platforms in order to accommodate a population which is constantly on the go”.

“RTÉ Digital has always aimed to deliver great content and experiences to our audience, wherever and whenever they want” commented Conor Mullen, Commercial Director, RTÉ Digital. “We’re delighted that the RTÉ Player has been recognised by the Samsung Digital Media Awards. RTÉ is constantly aiming to deliver new opportunities for audiences to consume content on their own terms, whether that is through new device adoption or updating the user interface and technology on our existing services. The RTÉ Player is available across multiple platforms and devices – providing great content across; online, on mobile, on games consoles , connected TV’s and on cable*. Users can enjoy their favourite programmes broadcast on RTÉ One and RTÉ Two Television as well as News 24 hours a day via RTÉ News Now”.

Tracey Carney event director of the Samsung DMA’s said: ”Over the lifetime of the awards, the digital media industry in Ireland has flourished, growing to become one of the country’s most thriving and innovative sectors. The industry is generating much needed employment with digital media companies based in Ireland hiring 3,000 people (in the period June, 2012-’13)”. We’re delighted that The Samsung Digital Media Awards gives
those working in this exciting sector the opportunity to showcase their talents and be duly rewarded for the original and creative work they do”.

@digitalmedia_ie #SamsungDMAs @RTEMediasales @RTEDigital @RTEPlayer

* RTÉ content is available on UPC On Demand service for catch up of 7 days

Full list of finalists available at www.digitalmedia.ie

About RTÉ Digital Sales

Being where the audience is on their terms, on the device they want, where they want, at a time that suits them is our operating principle. We provide premium content across a wide range of genres, and seven platforms, online, on mobile, on XBox 360, on connected TV’s and on UPC On Demand.

Beyond digital, we offer unrivalled reach in the Irish marketplace across all platforms to the Irish audience, ranging from TV, Radio, through to online and mobile.

What does RTÉ Digital offer the client?

Multi-platform advertising solutions across Ireland’s number 1 on-line and on-mobile properties, vastly extending the reach of a campaign to new audiences on a myriad of devices.

·         Bespoke advertising solutions

·         Multiple industry leading platforms from RTÉ.ie, to RTÉ Player

·         National and international advertising

·         Trusted source, with premium content

·         Media firsts in terms of formats

·         Granular campaign measurement

·         Backed by a highly experienced, industry leading team

·         Driven by constantly evolving and expanding platforms, services and devices.

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