RTÉ media sales is the new brand name representing all of the Commercial Departments in RTÉ.
While RTÉ Television Sales, RTÉ Radio Sales and RTÉ Publishing Sales have all had strong individual relationships with advertisers and agencies, this new development means that RTÉ can adopt a 360 degree strategic approach which will enable co-ordinated leveraging of RTÉ Media platforms.
Central to the new brand is the introduction of a new ‘Client Sales Team’ which brings together senior sales executives from RTÉ Television, Radio and Publishing. The team liaises directly with clients and agencies about how best RTÉ can meet advertisers’ strategic needs across RTÉ’s media estate. Pricing and negotiation are handled by dedicated teams within the individual RTÉ businesses as previously.
