Programme 1: Wednesday 8th May 2013
Killaloe/ Ballina Love Weekends
With only two busy months in the year for tourists, the idyllic and picturesque twin towns of Killaloe and Ballina are struggling. A local group of business people and volunteers have come together to attract people to the area in the off-season.
The group want to get a tourist initiative up and running before the summer season kicks in. After a few false starts, the group decides on 'love weekends'- discounts and offers aimed to bring couples to the town once a month. Everyone is on board, but with the clock ticking, they still have don't have bookings. After consulting a local marketing expert, Susie Horgan, she feels that while their product is good, their ability to promote it is letting them down - they need a unique event to spark interest in the weekends.