As part of Dubliners @DublinAirport, every day in September five free copies of Dubliners will be left at the airport with the note, "Take me, I'm free."
The campaign marks DAA's sponsorship of the world premiere of Dubliners at this year's Dublin Theatre Festival, which runs from September 27 to October 14.
Those who find a copy of the book at the airport will also have the chance to win tickets to Dubliners, sets of Penguin English Library classics and The Loop airport shopping vouchers by tweeting a picture of their book on its travels to Dublin Airport’s Twitter account. For more details, on the campaign and promotions, visit: https://twitter.com/dublinairport and www.dublinairport.com.
DAA Public Affairs Director, Paul O'Kane said: "We are thrilled to be a Presenting Partner of this year's Dublin Theatre Festival, proudly supporting Dubliners by James Joyce and we wanted to find a way to bring some of that excitement to the airport.
"We think Dubliners @DublinAirport is a fun way to engage with customers to promote The Corn Exchange and Dublin Theatre Festival's production of Dubliners and also the wider Dublin Theatre Festival."