The business advisory firm analysed figures which show that occupancy levels are up 2.1% on this time last year in the hotels of the capital.
Kevin Sheehan, Partner in charge of Travel, Hospitality and Leisure Services at Deloitte commented that “while occupancy levels are not increasing at the same rate as last year, hoteliers in Dublin are driving performance through room rate which is directly affecting the bottom line”. Sheehan welcomed the findings but remained realistic and aware of the ongoing challenges.
“Hoteliers will need to be cognisant of the fact that one of Dublin’s key selling points is that it is now considered a good value city break destination. A challenge for the market is not only communicating that message to the consumer, but also maintaining this favourable price proposition.”
Sheehan concluded by saying “Dublin needs to compete not just with other tourist destinations within Ireland, but also against the other capital cities of Western Europe to boost occupancy rates. However, it is positive that the performance indicators that contribute to profitability are all continuing to trend upward”.