Minister for Transport, Tourism and Sport Leo Varadkar has announced a significant €4 million tourism development for the capital - the Dubline.
A fully-interactive and innovative way of telling the Dublin story, the Dubline will be a unique cultural and heritage walking trail running across the city from College Green to Kilmainham.
Tourism is currently worth over €1.5 billion to Dublin and the Dubline aims to grow this by incorporating technology, dynamic signage including wi-fi links, and dedicated branding. The goal is to give walkers an interactive, informative and enjoyable trail through the city.
The Dubline will build on €5.5 million worth of recent tourism capital investments in Meeting House Square, at Dublinia and for The Book of Kells exhibition at Trinity College. It will involve:
- further investment in visitor attractions and infrastructure, including the development of a significant new visitor meeting point along the route;
- the development of themed walking trails based around the central route;
- better access to the heritage of the area through online, mobile and traditional media;
- improving the pedestrian environment;
- high profile marketing of the Dubline to both domestic and international visitors.
Minister Varadkar explained the concept behind the Dubline: "The Dubline will tell the story of the city of Dublin, and will become a focal point for visitors. A walk from Trinity College to Kimainham takes you through centuries of Irish history, including our Viking, medieval, Norman and Anglo-Irish pasts. This new initiative will combine the ancient era with modern technology to immerse tourists in Dublin's history."
He added "Projects like this will give Dublin a competitive edge when it comes to attracting more overseas visitors to the city. This is not only good for tourism but also for businesses, retailers and jobs in the city."