Expected to retail from under €45,000, the NX is the Lexus' first entry into the premium, mid-size crossover segment.
It will be available with an efficient 2.5l hybrid power train.
Lexus says the NX has an array of innovative on-board technology, including a Wireless Charging Tray that enables portable devices such as mobile phones to be charged; the first application of a new Lexus Remote Touch Interface with a Touch Pad; Panoramic View Monitor; a comprehensive Multi-information Display; a 6" Head-Up Display; Blind Spot Monitor and Rear Cross Traffic Alert, along with a host of other features.
The F SPORT version will provide a more aggressive and bolder design with F SPORT exclusive items, such as spindle grille, front lower bumper, aluminium wheel, black outer mirror, unique interior colour, ornament panel and sport seat.
It is also equipped with performance dampers.
The chief engineer of the NX, Takeaki Kato, said: "The NX is a Premium Crossover combining performance, numerous on-board technologies and packaged with alluring design, making it desirable to customers."
Mark Teevan, Managing Director of Lexus Ireland, said: "2014 has been phenomenal for Lexus Ireland with a doubling of our sales year on year, so we're very excited about building on this upward trend with the introduction of the NX later in October.
"NX will be an important model for future Lexus growth and represents our first entry into the growing premium mid-sized SUV market.
"It combines instantly the new bolder Lexus design, outstanding specification and advanced on board technology with the truly enjoyable driving experience a hybrid can provide."