Volkswagen Ireland has announced a new sponsorship deal with the National Museum of Ireland.

The three-year sponsorship represents a six-figure investment from Volkswagen Ireland and will see the automotive brand become official partner to the National Museum. 

Volkswagen Ireland plans to support the partnership with a through-the-line campaign including advertising, digital and PR support.

At the launch, Minister for Arts, Heritage and the Gaeltacht, Jimmy Deenihan, said: "This new sponsorship deal is a wonderful example of how our cultural institutions can work with the private sector to improve services to the public." 

Raghnall Ó Floinn, Director of the National Museum, said:  "We are now delighted to be entering into a new partnership with Volkswagen Ireland. 

"We believe the long-standing heritage of both partners is a very good collaboration and we look forward to working together over the next three years on a number of joint initiatives, which will be mutually beneficial to both partners."

Simon Elliott, CEO, Volkswagen Group Ireland, is confident that the partnership will deliver for Volkswagen and the Museum: "Volkswagen has a long standing history in Ireland dating back to the 1950s when the Volkswagen manufacturing facility in Shelbourne Road in Ballsbridge became the first location where Volkswagens were made outside of Germany. 

"As a company with a rich heritage we understand the importance of protecting and sharing history, as it is what makes us who we are today."