The muscular, beast-like form of the Peugeot 2008 DKR provides a vivid indication of the new car's serious desire for success.
It is behind the wheel of this purpose-designed machine that Carlos Sainz and Cyril Despres will defend the colours of Team
Peugeot Total on next January's Dakar.
The 2008 DKR shares a slight family resemblance with Peugeot's road-going 2008 crossover, albeit with more muscular forms and more imposing overall proportions.
Its spectacular lines are the fruit of close cooperation between the experts at Peugeot's Style Centre and their colleagues at Peugeot Sport's Design Department.
Project Leader at Peugeot Sport, Jean-Christophe Pailler, said: "We provided Peugeot's Style Centre with a very precise brief.
"We supplied them with the basic key dimensions, as well as other information such as the cabin space we required, plus the wheel size and the suspension travel. They also had aerodynamic data resulting from our early simulation work...
"We carried out an in-depth analysis of what already existed in the world of cross-country rallying and weighed up the benefits of the different solutions.
"In the end, we opted for an approach that was quite different to that of the competition.
"Given the off-road capability of two-wheel drive transmission and its ability to run on sand, that's the choice we ultimately went for. It enabled us to fit bigger wheels and also to benefit from more suspension travel."
What lies beneath the bodywork remains a secret for the moment, but the 2008 DKR's breath-taking forms are sure to cause a stir even before the new car starts to kick up dust as it begins to be put through its paces in the colours of Red Bull and Total.