Land Rover has announced a long-term global partnership with Richard Branson's pioneering commercial spaceline, Virgin Galactic.
Demonstrating their shared vision of pioneering spirit, technological innovation and sense of adventure, the groundbreaking partnership was announced against the backdrop of SpaceShipTwo, the world's first commercial passenger-carrying spacecraft, together with Land Rover's new Discovery Vision Concept vehicle.
The partnership will see Land Rover vehicles become part of daily life for the Virgin Galactic team. For all 'Future Astronauts', the space experience will now begin with Land Rover as they arrive in New Mexico for training, and continue to the moment they drive from the space terminal building to the waiting spaceship.
Land Rover will base a fleet of vehicles at the Virgin Galactic test centre in the Mojave Desert, California and at its astounding operational New Mexico base, Spaceport America.
The announcement was revealed in dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River.
Richard Branson, Founder of Virgin Galactic, said: "We couldn't be more delighted to have Land Rover join us on our incredible journey.
"It is hard to think of brand, which is more synonymous with exploration and adventure. The safety and engineering excellence of Land Rover's vehicles, which have been the stuff of legend for more than 65 years, are attributes, which also lie at the heart of Virgin Galactic.
"We look forward to crossing the final frontier together and to a long and fruitful partnership."