NX marks Lexus's entry into the mid-size crossover/SUV market and targets customers new to the brand.
Both in terms of its striking design and its use of high-end technologies, Lexus says it will stand as a hero model, setting new standards for future models.
Lexus goes on to tell us that the NX has been designed to look as though it is has been cast from a single piece of metal.
Flared wheel arches house 17 or 18-inch wheels, giving the car a muscular stance.
Lexus's signature spindle grille is the central focus of the NX's angular shape, reinforced by LED headlamps and daytime running lights.
The grille blends into a sculpted bonnet, creating strongly contrasting surfacing to project a sense of depth.
The side profile is accentuated by a roofline that's set towards the rear of the vehicle.
There is an innovative door mirror design and a world-first door handle mechanism with a concealed key barrel and integrated lighting.
These features enhance the overall premium look by creating a smooth finish along the side of the car.
The rear features Lexus's L-shape combination lamps, fitted with seamless LED lighting.
The bodywork design echoes the spindle grille treatment at the front.
Lexus aims to bring a sense of excitement to the NX's cabin with a design more like a sports car interior, complementing the angular bodywork.
Details include a thick-rimmed sports steering wheel and contrasting trims.
At the same time, Lexus has focused on interior space and seating and has worked to ensure the driver enjoys intuitive interaction with the controls, instrumentation and HMI technology.
The NX continues the development of Lexus's display and operation zone concept.
Three powertrains will feature in the NX range: an efficient petrol-electric hybrid in the NX 300h; a Lexus-first 2.0-litre petrol turbo in the NX 200t and a naturally aspirated petrol unit in the NX 200.
Each will offer the choice of front and all-wheel drive.
NX specifications and powertrains will differ according to market; details of the range and specifications will be announced ahead of the vehicle going on sale towards the end of this year.
Ireland's powertrain line-up is yet to be confirmed.