Stars of the famed rugby province, including coach Rob Penney and player BJ Botha, picked up keys to a host of new SEAT models, including the all-new SEAT Leon Sports Tourer.
This commitment to Munster Rugby follows on from a three-year deal announced last August that saw SEAT become the official car partner to Munster.
SEAT is already heavily involved with Munster Rugby as title sponsor of the Munster Schools Senior and Junior Cups.
Cian O'Brien, Director of SEAT Ireland, said: "Our partnership and association with Munster Rugby is something we are very proud of and it gives us real pleasure to present our 2014 range to Munster... This partnership coincides with a fantastic period for SEAT, with the brand achieving record sales figures and market share in 2013."
The car partnership deal with Munster Rugby is a highly visible sponsorship for SEAT and exposes them to Munster's loyal support base and followers all over Ireland.
SEAT has permanent car displays in Thomond Park - as well as pitch signage - and SEAT has enjoyed a strong presence at key Munster Heineken Cup fixtures at Thomond Park this season.