Hyundai concept

Hyundai concept

Hyundai has unveiled its new concept car, Intrado, at the 2014 Geneva Motor Show.

Intrado is Hyundai's vision of how cars will meet future mobility needs.

Intrado demonstrates the Korean firm's belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers.

Woong-chul Yang, Vice Chairman at Hyundai Motor Company (HMC) Namyang R&D Centre, said: "As we develop lightweight technologies, the application of advanced materials such as carbon fibre reinforced plastic (CFRP) in structural members is of great interest to us.

"Intrado reflects our innovative efforts in this area, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre.

"The result is Intrado - a vision of how eco-friendly cars will deliver delight to our customers."

Intrado results from a fresh consideration of passenger vehicles, and has therefore been designed and developed from the inside out.

The exterior of Intrado presents a progressive interpretation of Hyundai's established form language, Fluidic Sculpture.

Intrado is the first concept designed under the direction of Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group since he was appointed in January 2013.

The vehicle reflects his brief to explore daring new design possibilities for the Hyundai brand.


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