It's an opportunity for even more guests to spend time developing advanced techniques with the four-time World Rally Champion and honorary 'Bentley Boy', Juha Kankkunen.
A further highlight of Power on Ice 2014 is the debut of the new Flying Spur sedan on the series of challenging and exhilarating snow and ice circuits especially designed by Kankkunen.
In addition to his 23 world rally victories, he has twice broken the world ice speed driving record behind the wheel of Bentley's Continental cars.
Acclaimed for its exquisite levels of craftsmanship and luxury, the new Flying Spur effortlessly combines this refinement with all the potency of Bentley's 6.0 litre W12 twin turbocharged engine, delivering 625hp and a 322 km/h top speed that makes it the world's fastest luxury four-door production car.
A state-of-the-art all-wheel drive system, constantly adjusting the levels of power to the front and rear wheels depending on available traction, ensures the Flying Spur delivers optimal grip regardless of road or weather conditions.
It is one of the very few ultra-luxury sedans capable of conquering this kind of 'off-piste' driving challenge.
"The Flying Spur is going to be an excellent addition to the Power on Ice experience and we're looking forward to showing what it is capable of. There's going to be something special about driving a luxury car you'd expect to see in Monte Carlo or London across the snow and frozen lakes," said Kankkunen.