Nissan is pledging to make a €50 donation to Breast Cancer Ireland for anyone that pops into their local dealer and takes a test drive in a Nissan car of choice during October.
Aisling Hurley, Director of Development, Breast Cancer Ireland, said: "We are delighted to be part of Nissan's Drive to Fight Breast Cancer campaign. It's a very generous and creative way of raising funds.
"Everyone knows someone who has been affected and this campaign costs the consumer nothing, but time, yet it will help significantly in our Race for a Cure."
Members of the public who prefer to book a test drive in advance can do so by logging onto www.nissan.ie.
Nissan dealers and the general public around the country really supported this initiative last year and raised €80,000 for Breast Cancer Ireland, so hopes are high again in 2013 that the initiative will capture the public's imagination and will be a resounding success.
Breast Cancer Ireland (www.breastcancerireland.com) is a charity established to raise vital funding to support research into breast cancer.
Under the direction of leading breast surgeon, Professor Arnold K Hill, the goal at Breast Cancer Ireland is to seek, through research, to transform breast cancer from often being a fatal disease, with on average 650 deaths annually, to a chronic illness, that can be maintained long term through treatment.
In Ireland today, one in 10 women will develop breast cancer during their lifetime. That's why investment in research is vital and it's where the funds raised from Nissan's Drive to Fight Breast Cancer can really help.
Jeanne McGann, Head of Marketing and Communications, Nissan Ireland, said: "The Drive to Fight Breast Cancer is one that Nissan is delighted to sponsor.
"It's an important cause and one that affects so many people in this country both directly and indirectly.
"We are encouraging everyone in their good deed for the day to take a Nissan test drive and we'll contribute €50 to Breast Cancer Ireland on their behalf. There's few easier ways to make a charitable donation that really counts."