Citroen says there are two main groups who will buy the car: the first is expected to be younger families with one or two children. Style is important to these consumers and they do not want to compromise on desirability when looking for a practical family vehicle.
The second group consists of older couples with grown-up children. These buyers value space, practicality, flexibility and ease of access.
New C4 Picasso is the first Citroën on the new EMP2 platform.
More compact than the outgoing model, this new-generation C4 Picasso is 4cm shorter in length with reduced overhangs, wider tracks and a lower position for the engine block and vehicle floor. The roofline is also 4cm lower.
The styling is complemented by a new look front end with chevrons and slim LED daytime-running lights set high above new hi-tech headlights.
Fog lamps complete the original light signature.
The rear LED lights feature a futuristic and novel 3D effect, which is fast becoming a Citroën hallmark.
The new C4 Picasso is available in a range of eight body colours and all versions are fitted with alloy wheels as standard, with a range of original designs from 16 to 17 inches.