Škoda has unveiled the ultimate baby buggy, dubbed the 'vRS Mega Man-Pram' - a high performance vehicle that has been designed to provide the ultimate baby transportation experience.

To celebrate the launch of the Octavia vRS – the fastest Škoda ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects.

These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.

The pram's vRS style makeover fits perfectly with a Škoda-commissioned survey of 1,000 dads, which found that two-thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.

The result is a remarkable baby carriage: standing two metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20-inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks.

Tots lucky enough to be carried on board can look forward to "sports-style upholstery" and "adjustable lumbar support".

The full spec includes:
Wing mirrors
High spec brakes including brake lights
High-beam headlamp
Hydraulic suspension
20-inch alloy wheels
All terrain tyres
Oversized brake callipers
Anti-stress push-bar grips
Sports-style upholstery

The survey findings:

One-thousand UK dads were surveyed revealing the following:

76% would be more inclined to spend more time pushing baby if they had access to a stylish, high spec buggy.

The top five additions they would like to see were listed as: muscular design (25%), large alloy wheels to give enhanced height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors (12%).

A third of British dads (33%) admitted they sometimes feel embarrassed pushing conventional prams while one in four (25%) always insist that their partner pushes the pram when out for walks together.

British dads use baby buggies for an average of one hour each week.