To celebrate the launch of the Octavia vRS – the fastest Škoda ever – the company gave a team of engineers the task of bringing the same qualities that go into the car to other everyday objects.
These included the vRS Man-Pram and were highlighted in a new ad launching the third-generation Octavia vRS.
The pram's vRS style makeover fits perfectly with a Škoda-commissioned survey of 1,000 dads, which found that two-thirds (76%) admitted they would spend more time pushing baby if they had access to a higher spec and more stylish buggy.
The result is a remarkable baby carriage: standing two metres high, the buggy comes complete with wing mirrors, hydraulic suspension, 20-inch alloy wheels, oversized brake callipers, anti-stress grips and a headlamp beam for night walks.
Tots lucky enough to be carried on board can look forward to "sports-style upholstery" and "adjustable lumbar support".
The full spec includes:
High spec brakes including brake lights
20-inch alloy wheels
All terrain tyres
Oversized brake callipers
Anti-stress push-bar grips
The survey findings:
One-thousand UK dads were surveyed revealing the following:
76% would be more inclined to spend more time pushing baby if they had access to a stylish, high spec buggy.
The top five additions they would like to see were listed as: muscular design (25%), large alloy wheels to give enhanced height (22%), hydraulic suspension system (16%), high spec brakes including brake lights (15%) and wing mirrors (12%).
A third of British dads (33%) admitted they sometimes feel embarrassed pushing conventional prams while one in four (25%) always insist that their partner pushes the pram when out for walks together.
British dads use baby buggies for an average of one hour each week.