Eddie Murphy, Chairman and Managing Director of Ford Ireland, said: "To entice buyers who may be looking for a new car with the new 132 registration, we have lowered the price of the Focus, Ireland's favourite car.
"As an all-round great car, this price reduction really makes the Focus a compelling option and particularly so when compared to some of its competitors in the market.
"Add in the extra value of our '132 Packs' – high value option packs for just €132 – and you can see the great deal that is there on a new Focus that will sport the new July registration."
The Focus '132 Pack' sees Ford's advanced in-car communication and entertainment system, SYNC, 16" alloys, front fogs, premium console and floor mats all added to the Focus Edge for the promotional price of €132. That is a saving in excess of €900.